Dear Reader,

Last week I sent out a newsletter notification as well as the newsletter itself. I asked you to let me know if you got one or both emails. Originally, I was going to run the test for two issues, but the response was so strong, I'm comfortable that - for the most part - Website Marketing Plan News is being delivered. More details on feedback and preventive measures I took in "My Inbox", below.

With no incentive whatsoever to do so, nearly 6% or you sent me feedback. As a thank you for not only reading but also actively participating, I decided to send three of you an autographed, paperback copy of my marketing plan guide "How Much for Just the Spider? Strategic Website Marketing". From those who sent in feedback, I randomly chose three names. They are...

Heather Hughey, http://www.petbedsdirect.com
Marie van Rooyen
John Richards

Heather, Marie, and John...if you have not already done so, please email me a mailing address where I can send your book.

Autographed paperback - (Warning, shameless self promotion coming up :-) )...

For the rest of you, I have made available autographed paperback copies of my marketing plan guide "How Much for Just the Spider? Strategic Website Marketing" through the Amazon.com Marketplace.

Amazon sells the book retail as well, but the retail copies are not signed. Look in "New & Used", under "Collectible". Amazon's policy forced me to price the signed copies higher than normal retail, so you'll have to pay 2 pennies more for the autographed version.
:-0 Have a look here.

Last Call...

This is the last call for your stories on creative use of resources. I will have a look at the stories I receive by November 30 and pick one to feature in the next issue of Website Marketing Plan News. Send in your story and/or read full details here.

Enjoy,
Bobette

P.S. I can better tailor the newsletter contents if I know your interests. Please take a moment to flesh out your profile through the link at the bottom (This is also where you can change your newsletter format or - gasp! - be removed from the list.).

Here are my profile responses:
- Name: Bobette Kyle
- Zip: 63126; Country: USA
- Occupation: Marketing
- Job Title: Chief Cook and Bottle Washer
- Education: Graduate Degree
- Found me through: Other...Actually, I didn't find it, I made it. :-)
- My work: Self employed, B2B focus, Internet marketer
- Interests: All of them

P.P.S. If you like what you are reading, please forward this newsletter to two like-minded friends or associates.

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You Can Put a Smile on the Face of a Needy Child this Christmas!

We are proud to be a partner with the official U.S. Marines "Toys for Tots" program in The Second Annual Internet Toy Drive.

It's a sad fact that millions of children in the United States will NOT have a single gift to open on Christmas Day! We aim to change that and make sure EVERY child has at least one present 'from Santa' under their tree.

Help a needy child in YOUR community right now:

http://www.internettoydrive.com

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Recent, Popular Articles

In this abbreviated week, I am rerunning three popular articles. In case you missed them...

"Targeting Your Best Customers Improves Marketing Plan Success" by Justin Hitt. Read it here.

"Marketing Plan Preparation - Information Gathering" by Bobette Kyle. Read it here.

"Brain storming with Props - Goodie Bags and The WSJ" by Bobette Kyle. Read it here.

About the Authors

* Bobette Kyle has more than a decade of experience in Corporate Marketing; Brand and Product Marketing; Field Marketing and Sales; and Management.

She is author of the Marketing Plan Guide "How Much For Just the Spider? Strategic Website Marketing". Read more about the guide here.

* Justin Hitt is a consultant and author of "Cultivating Your Best Customers, Part I of II: How to Get more Profits by Cultivating Your Best Customers" available online at http://www.iunctura.com/cultivate-topten

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Last call for stories on creative use of resources.

Deadline for stories is November 30, 2002.

Send me an example of how you, your company, or another business has strategically used resources in a different or unique way. Explain why the approach is unique and include a valid email address, physical address, and/or URL with your story.

If I publish your story in Website Marketing Plan News you will also get 30 days of exposure on my Website in the form of an ad or mention in the right column.

Full details are here.

Just under 6% of you responded to my request last week. I sent out a newsletter notification email and the newsletter itself. I asked you to let me know if you got both emails. All but one of you received both.

This does not tell me, of course, if both emails were blocked. The response and open rates were high enough, however, that I'm now confident most are getting through. I guess I'll have to find something else to worry about now. :-)

Here are some things I have done in hopes of keeping my delivery rates up.

1) I have test addresses for several popular email providers - AOL, Yahoo, Hotmail, and Earthlink. I leave the settings on default and notice if an issue does not come through.

2) To help improve delivery, I looked through the list of terms here and minimized my use of them (Looking at that page today, it's much longer than I remember it being a few weeks ago.).

3) I added a section to my Welcome Message asking folks to set their filters to accept email from me.