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WebSiteMarketingPlan.com |
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| Marketing Planning | Marketing & Management |
Marketing Techniques |
Internet Marketing | Ecommerce |
Public Relations |
Search Engine Optimization |
Small Business Information |
Business Planning |
Book Marketing (growing your business) |
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| In This Issue: | ||||||||||
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- Note from Bobette Kyle - Marketing Plan for Your Writing (or any product or service) - Current and Future Search Trends - Business and Marketing Products - Copywriting Makeover: It's What You Say AND How You Say It - 7 Ways to Promote your Nonfiction |
- Administrative Notes - Subscribe To The WebSiteMarketingPlan.com Network News - Add this newsletter's headlines to your MyYahoo! page: 
- The WebSiteMarketingPlan.com Network News is also available through RSS feed:  - Unsubscribe Directions and Postal Mail Address - Archives - Read Current Edition Online: http://www.websitemarketingplan.com/currentnewsletter.htm |
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| Note From the Publisher, Bobette Kyle | ||||||||||
| Archives: http://www.websitemarketingplan.com/NewsletterArchives.htm
Hello Folks - Planning techniques are similar across industries, and marketing written content is no different. So you won't want to miss my interview with Brian Jud on writing a book marketing plan. This article includes a lot of wonderful advice about the planning process in general: tips for working your plan throughout the year, how to find customers, pricing strategies, and more. The examples are book-related, but the methods and resources apply to any product or service. On a related note, if you do market an information product ― or have authored a book or ebook ― take a look at Bobbi Linkemer's seven book promotion ideas. On the implementation front, persuasive copywriting is critical. Written marketing material simply will not convert without a strong message. In a copywriting makeover, Karon Thackston shows us how she quadrupled online conversions for one company and reveals the methods she used. Another piece of the online success formula is quality traffic, and most of us covet strong organic search engine rankings. A part of enjoying continued strong rankings over time is understanding search trends and pro-actively improving optimization efforts. Search engines continually strive to provide a better search experience for the users. Webmasters should do the same. As technology improves, so does search functionality: "preview before click," mobile search, audio, personalization, etc. In "Current and Future Search Trends," Scott Buresh gives his take on how search is changing. Enjoy! Bobette Kyle
P.S. Check out our new sponsor in the Business and Marketing Planning Products section, maker of Biz Plan and Marketing Builder softwares. Both are backed by a 60-day satisfaction guarantee.
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| Marketing Plan for Your Written Content: An Interview with Brian Jud | ||||||||||
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by Bobette Kyle Part 1: http://www.websitemarketingplan.com/book Part 2: http://www.websitemarketingplan.com/book/marketing.htm The book marketing plan. What is it? What do you do with one? How do you even
start? Brian Jud, marketing consultant and president of Book Marketing Works LLC
has the answers and has agreed to help us with developing marketing plans. His
examples are book oriented, but you can apply the methods and resources in the
article to any product or service. |
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| Current and Future Search Trends | ||||||||||
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By Scott Buresh Part 1: http://www.websitemarketingplan.com/SEM/searchtrends.htm Part 2: http://www.websitemarketingplan.com/SEM/searchtrends2.htm The future of
search is unclear - what is clear is that change is rapidly happening for all of
the top Internet search engines. Google as always is the frontrunner for many of
these search trends, but even little guys like Ask.com are making waves. In this
article, Scott covers some of the more interesting search trends that are
occurring today with the top Internet search engines. |
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| Business and Marketing Planning Products | ||||||||||
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Following the most profitable strategies means
keeping your business plan and marketing plan
up-to-date. Tools to help the process go smoother
include:
Become a hero overnight with this collection of step-by- step instructions, samples, and over 80 templates to help you get the best results for your marketing investment. -
Biz Plan Builder Software "Its exhaustive template walks you through the every step from
cover letter to appendix, with plenty of samples... BizPlanBuilder also offers a
better collection of financial tables, ratios, and projections than any
competitor." |
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| Copywriting Makeover: It's What You Say AND How You Say It | ||||||||||
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by Karon Thackston Part 1: http://www.WebSiteMarketingPlan.com/online/conversions1.htm Part 2: http://www.WebSiteMarketingPlan.com/online/conversions2.htm The old cliché
is wrong. All our lives we've heard, "It's not what you say, but how you say
it." That may occasionally be true, but for the most part it's what you say AND
how you say it. Case in point: Announce It!, a custom candy-bar-wrapper
manufacturer, had copy on their home page that was acceptable. It mentioned
pretty much all the important things a site visitor would need to know about
ordering candy wrappers. Yet the copy wasn't pulling as well as it should have
been. Karon explains the problem and how she fixed them, quadrupling conversions
for the company. |
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| 7 Ways to Promote Your Nonfiction Book | ||||||||||
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by Bobbi Linkemer http://www.websitemarketingplan.com/book/promotion2.htm Promotion is a
scary word to new authors. It is also the single aspect of writing a book that
is often overlooked or ignored. If you have a conventional publisher, you may
think promotion will be handled for you. Unfortunately, unless you are a
celebrity or a best-selling author, promoting your book is your responsibility.
If you self-publish, it is 100 percent your responsibility. Here are seven ideas
to rev up your promotional efforts. |
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| Administrative Notes | ||||||||||
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