The WebSiteMarketingPlan.com Network News
Website Marketing Strategies, Newsletter - tell-a-friend
 
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In This Issue:
Note from Bobette Kyle - Jill Whalen SEO, Marketing Case Study
Web Site Marketing Plan .com - Launching WebSiteMarketingPlan.com (2001 - 2002)
Different options for writing a marketing plan - Book, software, example plans, and more.
Web Promotion Articles .com - Jill Whalen's search engine optimization strategies, articles, and resources.
The WebSiteMarketingPlan.com Network - Subject-specific business and marketing sites designed to help you find the right information for writing and implementing your plan.
Administrative Notes
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Note From The Publisher, Bobette Kyle
Archives: http://www.websitemarketingplan.com/NewsletterArchives.htm

Hello Folks -

Unbelievable. Only a bit over two weeks until Christmas, only three until 2005. Time does fly when one is busy. How are you doing on your marketing plans? Personally, I am not as far along as I'd like to be. :-( If you are in the same boat, today's issue may help.

Many businesses either have, or are planning, a Website for 2005. Deciding exactly which online marketing programs to include in an online marketing plan is often a challenge. The "Marketing Case Study" article can give you ideas. It explains some of the programs I implemented when launching the WebSiteMarketingPlan.com site, along with my rationale and early results. To research more options for creating and writing your marketing plan, have a look at MarketingPlanArticles.com.

Effective search engine strategies are often included in a marketing plan as well. In this issue, search engine optimization expert Jill Whalen explains some of the techniques to avoid in "Doorways, Mirrors, and Duplicate Sites." You may also want to visit the "Jill Whalen" page, which includes links to more of her search engine optimization articles, information about her background, interviews, etc.

Speaking of Jill Whalen and search engine strategies - next week will be search engine theme week for me. My other half (Tim) and I are driving to Chicago for the weekend and I will be attending the Search Engine Strategies Conference and Expo there next week. I am looking forward to meeting Jill and several of my fellow High Rankings Search Engine Optimization Forum moderators in person for the first time. It will be very odd to see faces and hear voices when to date I've only seen avatars and read words!

Enjoy!

Bobette Kyle

P.S. Website marketing questions? Click over to the Online Marketing Forum:
http://www.highrankings.com/forum/index.php?showforum=14

Haven't found what you want? Search below.

Google
 
Web WebSiteMarketingPlan.com
Web Site Marketing Plan .com - Marketing Plan and Web Promotion Strategy
"Marketing Case Study: WebSiteMarketingPlan.com Site Launch (2001- 2002)"
http://www.websitemarketingplan.com/Arts/CaseStudy.htm

Article details marketing programs implemented when launching WebSiteMarketingPlan.com as well as early results and rationale behind the site. Also lists three of my favorite resources at the time. (Note: I laughed when I reread this article, originally written in 2002. Jill Whalen's High Rankings Advisor made my top three resources list. Little did I know then that I'd be a Mod on her forum and going to meet her two+ years later. Bobette)
 

Marketing Plan Articles .com - Different approaches to marketing plans.

Http://www.MarketingPlanArticles.com  includes a variety of articles explaining different ways you can complete a marketing plan.

Other resources you may want to research:

Marketing Plan Software
http://www.paloalto.com/common/products/mpdesc.cfm?affiliate=wsmp

Sample Marketing Plans
http://www.websitemarketingplan.com/Free/SamplePlan.htm

Marketing Plan Tools (Book, Workbook, Templates, etc.)
http://www.howmuchforspider.com/

A Web Marketing Plan Outline (Article)
http://www.websitemarketingplan.com/marketing_management/5Steps.htm
 

Web Promotion Articles .com - Search engine, email, advertising, and newsletter promotion strategies.
"Doorways, Mirrors, and Duplicate Sites" by Jill Whalen
http://www.webpromotionarticles.com/DuplicateSites.htm

Given the variety of search engine optimization methods in use today, knowing which techniques are acceptable to the search engines - and which are not - can be confusing. In this Q&A article, Jill Whalen gives the low-down on doorway pages, mirror sites, and duplicate Websites.

More Jill Whalen Articles and Resources
http://www.websitemarketingplan.com/Whalen.htm

Jill Whalen has been a search engine optimization expert for nearly a decade. As someone who strives to achieve high search engine rankings while working within the search engines' guidelines, she is often criticized by those who use other methods for achieving high rankings. The "Jill Whalen" page helps you decide for yourself, plus learn how to achieve high search engine rankings without defying the search engines. Resources on the page include links to 100+ articles written by Jill, plus profiles and interviews explaining Jill Whalen's philosophies and search engine optimization methods.
 

WebSiteMarketingPlan.com Network - Subject-specific online business and marketing sites designed to help you find the right information for writing and implementing your plan.
Administrative Notes

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Copyright 2002 - 2004 Bobette Kyle, 9220 Cordoba, St. Louis, MO 63126