Hello All -

Whew...I finally got this edition out! The weather has been spring-like here (A rare condition around St. Louis, MO.), putting a damper on productivity.

My feature article, "How To Measure and Improve Site Success", is the first article in a two part series. This first article shows how planning and evaluating your online marketing programs can help you improve site success.

If you know someone who may be interested in the two part Site Success series, please forward this entire issue of the newsletter to her or him.

Combining Classroom Theory and Real World "Reality"...

I received a chastising email a couple of weeks ago telling me I am full of bunk and should "open a text book". It seems the sender was offended that a particular piece was not a simple regurgitation of previously existing material.

To that I say..."wonderful!" My intent is to merge my real world experience and classroom knowledge into unique bits of information you will find useful in the real world. I'm here to give you ideas about improving your marketing techniques (i.e. Improve your profit.), *not* ace "Marketing 101".

While this fellow failed to convince me that I am full of "bunk", his comment did make me stop and think about how others may perceive some of my writing. A times, it is not clear when I am communicating my own interpretations. Soooo...from here on out, when I get wild and diverge from rote "text book" knowledge, I'll be sure to mention it. :-)

By the way, the aforementioned offensive material was a SWOT analysis article. The original is on the MarketingProfs.com site - #2 in the "Hottest How Tos". I revised the original to point out where I diverged from safe, basic thinking. The current version is here:
http://www.websitemarketingplan.com/marketing_management/SWOT.htm

If you would like to read more, similar material, have a look at my marketing plan and promotion guide "How Much for Just the Spider? Strategic Website Marketing for Small Budget Businesses." Get more information and/or order here:

http://www.websitemarketingplan.com/MarketingBook/

Enjoy,
Bobette

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Feature Article
How To Measure and Improve Site Success
Part 1: Plan and Evaluate Marketing Programs

Measuring and understanding your Website's success is a critical process that is sometimes overlooked. Many times, marketing efforts stop at getting traffic to the site.

Traffic alone, however, does not make a site successful. By "connecting the dots" between your marketing programs and end results, you can improve performance.

Read the full article here:
http://www.websitemarketingplan.com/marketing_management/site_success.htm

About the Author

Bobette Kyle has more than a decade of experience in Corporate Marketing; Brand and Product Marketing; Field Marketing and Sales; and Management.

She is author of the Marketing Plan Guide How Much For Just the Spider? Strategic Website Marketing for Small Budget Businesses. Read more about the guide here:
http://www.websitemarketingplan.com/MarketingBook

© 2003 Bobette Kyle. All Rights Reserved.

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Featured Newsletters

Please consider reading these featured newsletters. Publishers of these periodicals have recently used my articles or mentioned my work. To each, I say "thank you"...

Business Essentials Ezine (Interview)
http://www.marketingwords.com/ezine.html

Wealth Happens Ezine
http://www.wealth-happens.com/current

Articles by Autoresponder Update
http://www.websitemarketingplan.com/Free/Develop.htm#AbyA

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