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Hello Folks -

I recently received a request asking my opinion of different marketing planning products. As I wrote a detailed response, it struck me that I've never published any planning tools reviews (duh!). Consequently, I've chosen two to review ― which I like for different reasons ― as we enter the planning season: Marketing Plan Pro software and Marketing Builder toolset. The Marketing Builder review is in this issue. You will be able to read my review of the just-released Marketing Plan Pro 11.0 next week on the blog (More about the blog at the end of this note). You'll also find my article on three different approaches to marketing planning in this issue.

Continuing a previous theme, today's final two articles address new media. "Social Marketing Leads ― Don't Make These Online Mistakes" covers some missteps you may make as you become active in online social networking. Paul Burani's "Web-Based Video Marketing for Small Businesses" is an incredibly helpful piece that demystifies marketing with online video.

On a melancholy note, this will be the final issue of Web Site Marketing Plan News. I have decided to discontinue the formal newsletter, but continue with the Marketing Strategy Thoughts blog, where you can read about marketing planning and Website promotion strategies. The main WebsiteMarketingPlan.com site will also remain.

If you are like me and have trouble remembering to read blogs, don't despair. You can receive blog posts via email. Just submit a subscription request from the URL below, then follow the directions in the the verification email and you will be all set: http://www.feedburner.com/fb/a/emailverifySubmit?feedId=2318012&loc=en_US

If you prefer to use a feed reader or subscribe through a blog service, access the feed here: http://www.websitemarketingplan.com/strategy/feed/

I'll send everyone a reminder to subscribe to the blog when I publish the Marketing Plan Pro review next week (Then I'll be deleting the newsletter subscription list).

Enjoy!

Bobette Kyle

It's that time of year again -- marketing plan season! The tools you use will depend on your experience level, your work style, and whether you have an already established planning process. Whatever your preference, establishing business goals, general strategies and specific marketing techniques is critical to the long-range health of your business. The article includes insights into three marketing plan development styles, with tools to support each approach:

1. The Freestyle Approach
2. The "I Need a Structured Starting Place" Approach
3. The "Take Me Through It Step By Step" Approach
 

You probably subscribed to this newsletter (and read WebsiteMarketingPlan.com) to learn more about developing a marketing plan. If you are like many and the volume of information leaves you feeling a bit overwhelmed, the finite process and set of tools in a purchased package can help you focus. This review of the Marketing Builder 2008 toolset is written with that in mind. Read about my purchase and what I thought as I used the toolset (you may be surprised that, although useful, it was far from perfect).
 

Paul tells us how small businesses can create, promote and optimize video content to add value to their overall marketing strategy. This is a must-read if you have been struggling with video marketing strategies. Be sure to download his white paper, which includes additional details and instructions.
 

Networking or marketing online through social media is catching on with a vengeance. Whether the goal is to attract customers, raise awareness, or personally market ones self, this relatively new approach means trial and error and miscues for many. Don't let these mistakes sabotage your social marketing efforts.
 

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