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Marketing Website Off-Line - Resources

Advertising Directories, Creating Print Newsletters, Direct Marketing Services, Printing Services

Advertising Directories

The Unconventional Advertising Directory on University of Texas’ Advertising World can give you some ideas for innovative off-line advertising.

The Paintedcows.com directory lists advertising links in several categories.

Direct Marketing Services

The Advertising World Direct Marketing Directory, maintained by the University of Texas, contains a comprehensive list of Direct Marketing links.

The National Mail Order Association helps small to mid-sized companies involved in mail order marketing. A limited free library and links are available on the site. More extensive resources are available with membership. Annual subscription and membership fees range from low-$ to mid-$$.

DoubleClick Direct Marketing Solutions provides a service to target potential new customers through a direct mail campaign.

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Printing Services

RECOMMENDED RESOURCE At Vistaprint.com you can create your own postcards, letterhead, envelopes, or business cards. For a small additional fee, upload your logo to put on your material. Minimum quantities start at 250 for postcards and 500 for other material. Vistaprint often runs specials for free business cards and other free or very low priced specials.

At Paper Direct you can create your own business cards, envelopes, and letterhead online. There is a one-box minimum purchase. 

Creating Print Newsletters

The About.com Desktop Publishing guided site for desktop publishing includes numerous articles about publishing newsletters, software reviews, and other resources.

CompanyNewsletters.com features several helpful articles about developing newsletters. The company also offers newsletter development services, priced in the mid-$$$ to mega-$$$$ range.

These resources were originally developed as companion to the strategic marketing plan development book How Much for Just the Spider? Strategic Website Marketing for Small-budget Businesses. I've updated them as additional appropriate resources come to my attention. In developing these resource lists, I scoured the Web for resources useful to small-budget businesses and entrepreneurs. I looked for sites and services that would help you learn more about Internet Marketing and help you get things done efficiently. My focus is on services that appear to be designed for the needs and time frames of small businesses. Bobette

To the best of my knowledge, resource information was accurate at the time of this writing. Current programs may vary from those reported here. Please let me know if you find any outdated information. Although my intent is to list only upstanding products and services on the site, I cannot personally  make any guarantees. It is wise to check any company out before purchasing, signing any agreement, or making a commitment. Online fraud bureaus and consumer groups are one way to do this. Among them are The Better Business Bureau (and BBBOnline), Fraud Bureau, The Federal Trade Commission, the Internet Crime Complain Center , Complaints.com, and Scambusters. Bobette