Location, Location: Geography in Web Marketing and SEO by Marcia Yudkin
When you’re hunting online for a roofer, bicycle repair shop or optometrist, one of the first screening criteria you use when looking at web sites is “Are they nearby?” You want that question answered in the first five seconds after landing on a company’s site. When you’re hunting online for a roofer, bicycle repair shop [...]
Sam’s Club Wants to Be Your Search Engine Optimization Company – Should You Let It? by Scott Buresh
If the buzz is to be believed, Sam’s Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn’t something new; it’s just recently come to the forefront. Sam’s Club has partnered with a company called Innuity to offer a program that is primarily targeted [...]
Current and Future Search Trends: What the Top Internet Search Engines Are Doing by Scott Buresh
(C) Medium Blue 2007 The future of search is unclear – what is clear is that change is rapidly happening for all of the top Internet search engines. Google as always is the frontrunner for many of these search trends, but even little guys like Ask.com are making waves. In this article, I will attempt [...]
Current and Future Search Trends: What the Top Internet Search Engines Are Doing (ctd.) by Scott Buresh
(C) Medium Blue 2007 Expanding “Sneak Peeks” Ask, one of the smaller of the top Internet search engines, has been using sneak peeks to entice searchers for a while now. Searchers who use Ask.com can mouse over an icon next to many results and see a screen shot of the website. No clicking needed. Google, [...]
Website Creation and the Eye of the Spider by Scott Buresh
Picture, if you will, a Rocky-style montage. A team is involved in website creation from the ground up. A driving, inspirational song begins. The first scene is a highly contentious meeting, with a sweating and nervous marketing executive frantically drawing away at a whiteboard in front of a hostile audience. Flash to copywriters, fingers cracked [...]
What Every Search Engine Optimization Company Should Know about Keyphrase Choice By Scott Buresh
There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important to select keyphrases that represent an understanding of one’s audience. In this article, [...]
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits By Karon Thackston
© 2008 http://www.writeppcads.com It seems to be a phenomenon. You try AdWords, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn’t have to be that way. There are two primary factors to succeeding at Google AdWords and other types of PPC advertising. The first [...]
The Purpose and Practice of Writing Successful SEO Articles
© 2006 Karon Thackston I was so excited to read his post! Google-icon Matt Cutts was blogging on August 21st and hit the nail on the head (as he does quite frequently). The title of the post was, “SEO Advice: Writing useful articles that readers will love.” That, in and of itself, says it all. [...]
How to Get Great Organic Listings By Judith Kallos
All too often I find site owners are confused (or in denial) about how to achieve the search engine rankings they desire on the SERPs (Search Engine Result Pages). So, I am pleased to offer you my version of “Organic Listings 101.” Several times each day I get approached by site owners wanting to be [...]
Pay Per Click: Overture vs. AdWords by Ed Kohler
Q&A originally appeared in Jill Whalen’s High Rankings Advisor newsletter. Dear Jill, I manage Overture and Google AdWords campaigns for a college. I spend $6,000/mo in Google AdWords and $4,000/mo in Overture, and I am perplexed as to why the Overture campaign is working better. We track the campaigns on the basis of online forms [...]
