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Internet / Book Marketing Workshop
St. Louis Publishers Association - September 12, 2007

Hello SLPA member! I've put some of the information & resources Bob Baker and I presented at the September 12, 2007 Internet marketing meeting here for you. Material from last year's book marketing workshop is on this page as well. Feel free to reprint any of my material, but please keep it as-is, with all of the "About the Author" and Website information intact. Thanks! -- Bobette Kyle

Website Success Strategies for Authors

September, 2007 Issue of St. Louis Publishers Association Newsletter (PDF) - Includes an article from me about Web goals and planning, plus Judy Cullins article on book marketing through article writing.

Bobette's Presentation. Online success, testing, search engine basics (PDF): Resources mentioned...

Google Analytics http://www.google.com/analytics : Includes "site overlay" for you to visually see where people leave each page on your site.

Statcounter http://www.statcounter.com : shows real-time visitor activity (including what search term or Website brought them there).

Website Optimizer: Sign up for Adwords account (http://www.websitemarketingplan.com/adwords), then go to "Website Optimizer" under the "Campaign Management" tab. Here you can test different versions of a page for sales/conversions.

Online Testing Course - Enroll today and get a $100 Discount

Keyword Analysis http://www.websitemarketingplan.com/keyword : Research keywords people use to find your topic, then analyze to see KEIs. Build Web pages around appropriate keyword phrases with high KEIs.

Social Networking, Video Sharing Information

Web 2.0 Handout (scanned PDF) - Bob's list of many social networking / Web 2.0 sites.

Online Marketing Through Social Networking (Part 1)
Social networking online is one of today’s hottest trends. Many, however, wonder how social networking can help their careers or businesses and exactly how to get started with this online marketing technique. Here are some tips to get you started.

Online Marketing Through Social Networking Sites (Part 2)
Part 2 details some more specific networking and marketing techniques.

Book Marketing Articles & Resources

8 Things You Can Do Tomorrow To Market and Promote Your Book Online
(The resources mentioned in the article are below)
Marketing your book (or other product or service) is critical for success and Internet marketing is an area you’ll not want to ignore. Your own author Website is a great start to having an online presence, but actively developing a more diverse online presence through book marketing will produce greater results. Article presents eight book marketing ideas.

Bob's Internet Book Marketing Handout (PDF)
Four things you should know about social networking, social networking directories, making the most of amazon.com and 6 secrets to Internet book marketing success.

Your First Author Website: How To Make It Happen
You know you need a Website to help promote and market a book but don’t know the technical details to make it happen. Relax, it isn’t as mystical as it seems. There are four steps you’ll need to take in order to get a Website developed and “live” on the World Wide Web. The article explains.

51 Online Marketing Tactics to Improve Your Website's Success (or increase your online presence).
There is no single "magic formula” to a successful Website and Internet marketing presence. You can, however, make your own magic with a mix of marketing programs that is right for you. Your choices depend upon your overall goals and strategies. The article gives a laundry list of 51 Internet and Website marketing techniques.

Online Marketing Strategies for Authors (PDF)
This is the resource handout from our 2005 workshop. Lists 10 book marketing strategies, with examples and resources.