Resource Lists Home > Your Marketing Plan > Segmenting and Targeting

Market Segmentation and Targeting Resources

Identifying Customers for Market Segmentation, Profiling

Identifying Customers for Market Segmentation

Also addresses how to earn more with information from existing customers, applying customer service methods to improve profits, identifying extra add-ons to make more profits for you, and the principles behind an incremental approach to corporate growth.

$ The marketing plan ebook How Much for Just the Spider? Strategic Website Marketing for Small-Budget Businesses includes a chapter on market segmenting and targeting.  Subjects covered include identifying customer segments, profiling, positioning, and reaching the target customer. Sample Chapters and Table of Contents. Order via secure server.

 Top

Profiling

CyberAtlas is a source for facts and statistics about the Internet. Their site includes information about and links to surveys and research. They also publish a free newsletter.

Survey-Net runs on-going surveys on various subjects as well as a web user demographic survey. Up-to-date results are available on the Website.

These resources were originally developed as companion to the strategic marketing plan development book How Much for Just the Spider? Strategic Website Marketing for Small-budget Businesses. I've updated them as additional appropriate resources come to my attention. In developing these resource lists, I scoured the Web for resources useful to small-budget businesses and entrepreneurs. I looked for sites and services that would help you learn more about Internet Marketing and help you get things done efficiently. My focus is on services that appear to be designed for the needs and time frames of small businesses. Bobette

To the best of my knowledge, resource information was accurate at the time of this writing. Current programs may vary from those reported here. Please let me know if you find any outdated information. Although my intent is to list only upstanding products and services on the site, I cannot personally  make any guarantees. It is wise to check any company out before purchasing, signing any agreement, or making a commitment. Online fraud bureaus and consumer groups are one way to do this. Among them are The Better Business Bureau (and BBBOnline), Fraud Bureau, The Federal Trade Commission, the Internet Crime Complain Center , Complaints.com, and Scambusters. Bobette