Web Marketing Articles

Marketing Mix Article - Guide To A Profitable Marketing Mix
By including both long term and short term marketing strategies in a plan, you can improve marketing mix and business profitability. The article gives examples of short and long term strategies and explains how each can affect business profit.

Internet Marketing Strategies - Good For Some, Bad For Others
A recent debate started the author thinking about how some Web marketing strategies can be right for one Website, but wrong for another depending upon the site's purpose and the underlying reasoning behind the action. If a strategy doesn't directly and logically plug into site goals then there are likely more profitable ways to spend that time and effort. Part 1 of this series looks at including third party articles on your Website.

8 Lessons In Strategic Marketing
Article details several marketing strategy lessons we can learn from the film "Daddy Daycare". Along the way to success, the entrepreneurs demonstrate several solid marketing strategies - equally applicable to Web based, offline, and integrated companies. Take these lessons to heart when developing plans for your business.

Choosing Effective Programs For Your Internet Marketing Plan
How to choose the Internet marketing programs that make sense for your business strategies.

Generating Targeted Internet Traffic
All Web traffic is not created equal. Effectiveness can depend on attracting customers in the right decision making stage. Article gives ideas for attracting the "right" visitors to both information and sales oriented sites.

5 Ways to Encourage Impulse Purchases with Internet Marketing
The author bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase. The sales guy was good. So good, she came away with five ideas for increasing sales from impulse purchases. The article explains.

Marketing Analysis

Marketing Strategies For Your Website - Porter's Five Forces and SWOT
Learn to apply Internet marketing strategies through Porter's Five Forces (i.e. Porters Five Forces Model) and SWOT analyses.

Understanding The Customer Decision Making Process
The customer decision making process drives Web site visitors' behavior and - ultimately - if and when he/she purchases. Article explains how understanding the process can help you reach business goals.

More Marketing and Management Articles by Bobette Kyle