(The following articles are available for use as free Website or newsletter content provided
you
follow the rules.)
Internet Marketing Strategy
Strategies for A Marketing Plan - Web Marketing Strategy Article
For many of us, finding the time and commitment to develop Internet marketing
strategies is difficult. Article explains role of objectives, strategies, and tactics
(marketing programs) in a Web marketing plan.
Marketing Mix Article -
Guide To A Profitable Marketing Mix
By including both long term and short term marketing strategies in a plan, you can
improve marketing mix and business profitability. The article gives examples of
short and long term strategies and explains how each can affect business profit.
Internet
Marketing Strategies - Good For Some, Bad For Others
A recent debate started the author thinking about how some Web marketing strategies can
be right for one Website, but wrong for another depending upon the site's purpose
and the underlying reasoning behind the action. If a strategy doesn't directly and
logically plug into site goals then there are likely more profitable ways to spend
that time and effort. Part 1 of this series looks at including third party articles
on your Website.
8 Lessons In Strategic Marketing
Article details several marketing strategy lessons we can learn from the film "Daddy Daycare". Along
the way to success, the entrepreneurs demonstrate several solid marketing
strategies - equally applicable to Web based, offline, and integrated companies. Take
these lessons to heart when developing plans for your business.
Generating Targeted Internet Traffic
All Web traffic is not created equal. Effectiveness can depend on attracting
customers in the right decision making stage. Article gives ideas for attracting
the "right" visitors to both information and sales oriented sites.
5 Ways to Encourage Impulse
Purchases with Internet Marketing
The author bought six square pieces of spongy fabric for $20 and walked away happy
- "victim" of an impulse purchase. The sales guy was good. So good, she came away
with five ideas for increasing sales from impulse
purchases. The article explains.
Understanding The Customer Decision Making Process
The customer decision making process drives Web site visitors' behavior and -
ultimately - if and when he/she purchases. Article explains how understanding the
process can help you reach business goals.
More Marketing and Management Articles by Bobette Kyle
Bobette Kyle draws upon 15+ years of Marketing/Executive
experience, online marketing experience, and a marketing MBA as inspiration for her writing. Bobette is proprietor of the
Web Site Marketing
Plan Network (http://www.WebSiteMarketingPlan.com). She is also author of the
marketing plan and Web promotion book "How Much For Just the Spider? Strategic
Website Marketing For Small Budget Business." You can search all articles on the
network through the
marketing directory by going here: http://www.websitemarketingplan.com/directory
(The following articles are available for use as free Website or newsletter content provided
you
follow the rules.)
