Search Engine Optimization
Articles & Resources

Small businesses - both new and established - often find the challenge of search engine optimization daunting. The subject is complex, plus there are conflicting viewpoints within the search engine optimization (SEO) industry as to the "right" way to optimize a Website.

One faction see themselves at odds with the search engines...

focusing on short term tactics in order to "trick" the engines into ranking their sites high in the SERPs (search engine results pages). To these people, search engine optimization is a game where the key is to stay a step ahead of the search engines.

The other faction see themselves as partners with the search engines.

Their goal of building content rich Website with visitors' interests in mind is aligned with search engines' goal of bringing the best Websites to the searchers' attention. The focus here is on long term strategies that are less susceptible to changes in search engine algorithms. The focus is on helping improve Websites so they are attractive to both human visitors and search engine spiders.

The articles and resources by Jill Whalen fall into the latter category. They are here to help you understand how to build a sound, long-term business on the Web using search engine optimization techniques with your site visitors in mind. You will find articles explaining Jill Whalen's search engine optimization process and her answers to specific SEO related questions.

Jill makes her knowledge freely available through articles to those on small budgets who are inclined to do most or all of their optimization in-house. She is also author of the handbook, "The Nitty-gritty of Writing for the Search Engines," which gives more detailed instructions for editing Website copy for search engine attractiveness. To those with larger budgets wanting to outsource, she also offers search engine optimization services.