Sample Business Plan:
Book Publisher
This example plan is included with and editable in Business Plan Pro Software.

1.0 Executive Summary - Overview of the business plan.

 Highlights - Business description, marketing and sales strategies, revenue, profit, etc.
1.1 Objectives
1.2 Mission
1.3 Keys to Success

2.0 Company Summary - Business relationships, ownership, etc.

2.1 Company Ownership
2.2 Company Locations and Facilities

3.0 Products - Description of current and planned publications.

4.0 Market Analysis Summary - Target market description, planned positioning strategy.

5.0 Strategy and Implementation Summary - Planning overview of general strategies for successfully meeting business objectives.

5.1 Marketing Strategy - Subscriptions, sample runs, print media, target retailers and publications (For more on marketing plans go to MarketingPlanArticles.com)
5.1.1 Pricing Strategy - books, booklets, subscriptions, hardcover, paperback prices.
5.1.2 Promotion Strategy - advertising, direct mail, media executions, public relations, radio, membership promotion, syndication.
5.1.4 Distribution Strategy
5.2 Sales Strategy - Sales goals and planned methods of achieving target revenue.
5.2.1 Sales Forecast - Chart plus business assumptions behind forecast.
  Sales Monthly
  Sales Forecast
5.3 Business Plan Milestones - Important benchmarks to reach while implementing plans.

6.0 Management Summary - Management skills needed to achieve business and plan goals.

6.1 Management Team
6.2 Management Team Gaps
6.3 Personnel Plan
  Personnel - Planned staffing needs.

7.0 Financial Plan - Describes how the business plans to manage finances.

7.1 Important Assumptions
  General Assumptions
7.2 Key Financial Indicators
  Benchmarks
7.3 Break-even Analysis - What it takes for this book publisher to be profitable.
  Break-even Analysis
7.4 Projected Profit and Loss - Projected business income, margins, and P&L.
  Profit and Loss
7.5 Projected Cash Flow - Business cash balances and flow month-by-month throughout the planning period.
  Cash
  Cash Flow
7.6 Projected Balance Sheet - Net worth statement and pro forma (what business plans net worth and other financials to be during plan implementation).
  Balance Sheet
7.7 Business Ratios - growth, margins, profit, ROE, inventory turnover, debt to assets, etc.
  Ratios

Sample Business Plan, Business Plan Pro software, text and images Copyright 2004-2007 Palo Alto Software, Inc.