Promoting a Nonfiction Book by Bobbi Linkemer
There are two things every author must know about promoting your nonfiction book. First, it is your responsibility, no matter what publishing method you use – conventional, print on demand (POD), or do-it-yourself. Second, promotion should begin long before your book is finished. In fact, you should be thinking about it from the very beginning [...]
Do You Have a Book Just Waiting to Be Written? by Bobbi Linkemer
Professional speakers are often asked if they will be selling their books in the back of the room after their presentations. A book enhances their credibility and commands higher speaking fees. Business leaders, subject matter experts, humorists, psychologists, and diet gurus are all expected to share their knowledge in book form. High-profile CEOs often write [...]
How You Can Grow Your Business By Writing and Marketing Books. An Interview with Ron Kaufman by Bobette Kyle
We’ve all seen books authored by high-profile business leaders and other professionals. We know authoring a book creates or enhances the aura of prestige surrounding such people. But do we really understand how writing and marketing books can help build a business or career? Ron Kaufman knows. He has built a business around customer service [...]
Why a Company Might Use a Book as a Marketing Tool by Brian Jud
(Reprinted with permission from Brian Jud’s Book Marketing blog at http://www.bookmarketingworks.com) Note from websitemarketingplan.com publisher, Bobette Kyle: The right book can be an excellent premium or promotional marketing item for a business. Consequently, there are several reasons you may want to write a nonfiction book as a marketing tool for your own business or target [...]
Special Book Markets: Divide and Conquer by Brian Jud
The term special sales is commonly used to represent revenue opportunities outside of bookstores. Tales of corporations buying hundreds of thousands of books whet our appetites and generate visions of grandeur. However, after spending fruitless months or years contacting corporations, most independent publishers learn that these visions can be mirages. This doesn’t have to be [...]
Author as Brand: Now That You’re an Author, Who Do You Think You Are? by Bob Baker
The St. Louis Small Business Monthly recently ran a great cover story on how a growing number of entrepreneurs are publishing books to boost their credibility and build their businesses. This excellent exposure for authors and publishing got me thinking … There’s a lot of talk about the importance of focused content, editing, design, packaging, [...]
6 Steps to Writing a Nonfiction Book by Bobbi Linkemer
Almost everyone harbors a secret ? or not-so-secret ? yearning to write a book. Ideas range from memoirs to mysteries, from pamphlets to tomes. Books do not appear out of thin air; they are the product of much thought, planning, discipline, and effort. What follows are the 6 essential steps to take you from concept [...]
Trust the Nonfiction Writing Process by Bobbi Linkemer
Creativity is a mysterious process. An artist or inventor or scientist takes existing elements ? ideas, materials, words ? throws them into a pot, stirs them around for a while, and ultimately produces a completely original product. You can study and analyze these steps up one side and down the other and still never completely [...]
7 Ways to Research Your Nonfiction Book by Bobbi Linkemer
If you are writing nonfiction, chances are you will have to research. Here are 7 of the most effective ways to go about it. 1. Interviews The first rule of interviewing is to find an expert. The second is to use every listening skill at your disposal. If you don’t understand what you’re hearing, ask [...]
Staying Organized. Ya Gotta Have a System: A step-by-step plan for keeping track of everything when you’re writing a book. by Bobbi Linkemer
I was commiserating with a friend of mine about how hard it is to keep all the research and drafts organized when you are writing a book. “You should see my office I confided,” as I took in the files and piles associated with my latest project. “Oh, I know,” she said. “My stuff is [...]
