Five Steps To Creating a Marketing Plan Outline and Writing the Plan by Bobette Kyle
As you complete these five steps, you will simultaneously solidify your outline and complete the research necessary to write the plan from that outline. The five steps are: 1. Gather and Analyze Information 2. Verbalize Your Main Challenge(s) 3. Develop Your Objective(s) 4. Create Strategies 5. Choose Marketing Programs Step 1: Gather and analyze information. [...]
Internet Marketing Strategy: Developing a Website Marketing Plan by Bobette Kyle
For many of us, finding the time and commitment to develop an Internet marketing strategy is difficult. There are so many other obligations vying for our attention it is tempting to push strategies to the back burner. Giving into that temptation, however, means putting your business at a disadvantage. This is because an overall marketing [...]
Marketing Strategy for a Tough Economy by Bobette Kyle
The business of marketing ? meeting needs profitably ? means recognizing and responding to customer priorities while controlling your own expenses. More so than ever, it is about giving people what they want when and how they want it. Today’s empowered consumers want to be in charge ? asked, not told. Give them what they [...]
Marketing Objectives for Your Website by Bobette Kyle
Do you have marketing objectives for your Website? With objectives to help overcome your main online challenges you can work smarter, not harder. Think of your Website objective as the “big picture”. It is the basis for a marketing plan and, in general terms, answers the questions: – “How can I use the site to [...]
4 P’s of Marketing by Bobette Kyle
There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation ? the ones that have the greatest potential to grow your business. One key to knowing which marketing programs to choose involves thoroughly understanding how to leverage [...]
It’s Time for a Marketing Plan Update by Bobette Kyle
In the U.S., end of summer vacations and beginning of the school year mark the onset of a new marketing planning “season.” It is a time to update your old marketing plans or — if you do not have a marketing plan — begin writing one for the first time. Each Marketing Plan is Unique [...]
5 Ways to Convert Offline Strategy to Online Marketing Success by Bobette Kyle
You may tend to look at offline and online marketing differently, building separate strategies and marketing plans for each. This may not be the most efficient way to grow your business. Most goals and strategies that work offline apply online as well (and vice versa). The underlying concepts are the same, but executions differ. Some [...]
7 Tips for a More Effective Marketing Plan by Bobette Kyle
A marketing plan is more than something you “have to do” each year. It is the framework upon which your company’s marketing success depends. As you begin the planning process for 2006, keep these important tips in mind: 1. Be strategic. There are more good marketing programs out there than you can shake a stick [...]
Porters Five Forces and SWOT by Bobette Kyle
How strong are your Website marketing strategies? Do they move your business toward achieving your objectives or overall goals? You can increase marketing strategies’ effectiveness by taking into consideration the business environment you operate in – both online and offline. Two approaches to analyzing the business environment are to complete 1) an industry analysis such [...]
SWOT Analysis – Evaluating Strengths, Weaknesses, Opportunities, and Threats
It is useful to complete an analysis that takes into account not only your own business, but your competitors’ activities and current industry happenings as well when conducting strategic planning for any company – online and/or offline. A SWOT is one such analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. Completing a SWOT analysis [...]
