Off Line Marketing for On Line Results by Will Dylan
So you’re all “Googled” out, are you? You’ve been working feverishly placing e-zine ads, paying for placement and position with search engines, buying online classifieds, and trying to optimize search engine rankings for your website. All of that effort and money may be paying off for you, or it may be your greatest source of [...]
Industry Pro Interview: Marketing Beyond the Basics
© Karon Thackston 2002; KT & Associates www.marketingwords.com I had the privilege of interviewing Diane Garrod of TalkCity.com. Talk about a marketing pro! Her online specialty is marketing – helping for profit and nonprofit clients to acquire, retain and upgrade customers and/or donors. Diane has worked with many high profile clients such as Mattel, Lipton, [...]
Internet Marketing or What’s That You Said? by June Campbell
Planning an Internet marketing strategy? Will you get the best ROI from a CPA, CPC, PPL, or a hybrid model? And how will you track your CPM and determine your CTR? HUH? If you’re new to business and trying to learn how to market on the Internet, your first reaction will be complete bewilderment. Come [...]
Small Business Website Design: Your First Website
You know you need a Website to help promote your small business, but don’t know the technical details to make it happen. Relax, creating a basic small business Website isn’t as mystical as it seems. There are four steps you’ll need to take in order to get a Website designed and “live” on the World [...]
Jumpstart Your Local Business — Get Online
© Sharon Fling If you’re not marketing your local business online, opportunity is passing you by. So many people focus on the Internet’s global reach that its potential benefit to local business is often overlooked. Global information is great, but people’s day-to-day lives are local. Now that so much information is available online, more consumers [...]
Internet Marketing for Local Small Businesses by David Frey
Not long ago I was speaking to a C.P.A. friend of mine who had invested a significant amount of his marketing budget to build an online presence. He spent a lot of time carefully designing the site and providing information and graphics to bring it alive. Once the site was completed and the switch was [...]
8 Reasons To Get Your Local Business Online
© Sharon Fling If you’re a local business owner, you’ve probably been wondering what to do about the Internet. Maybe you have already have a website, but it’s taken more money out of your pocket than it’s put in it. You might be thinking you should get online…but you’ve heard it takes too much time [...]
Is Twitter for the Birds? by Jim Spencer
I surely thought so after creating my Twitter account back in early 2007. As an entrepreneur, I find that time and resources need to be well targeted and purposeful. I could see no purpose as I stared at the blank screen. This was not a resource for me. Today, I can confirm both customer and [...]
Web-Based Video Marketing for Small Businesses by Paul Burani
Major corporations awoke to the potential of web-based video a long time ago, making online video, whether professionally produced or user-generated content, an important part of their brand marketing agenda. Video is, quite simply, where the growth is. But how can a small business join the party? Often times, all it takes is a digital [...]
Social Marketing Leads. Don’t Make These Online Mistakes
Networking and marketing online through social media is catching on with a vengeance. Whether the goal is to attract customers, raise awareness, or personally market ones self, this relatively new approach means trial and error and miscues for many. Don’t let these mistakes sabotage your social marketing efforts. Doing Nothing and Expecting Something Like all [...]
