What is Public Relations? by Dali Singh
As the number of feasible marketing programs expands ? along with the Internet’s popularity ? the lines between different strategies blur. One raging debate, for example, stems from how a press release can now serve double duty as a search engine optimization tool. Should the definition of public relations be expanded, or include only traditional [...]
Remember the Small Stuff It’s the little details that often generate big media returns. by Carolyn Davenport-Moncel
Have you ever heard the saying, “One person’s trash is another person’s treasure?” Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner media coverage for themselves or their companies. Allow me to illustrate my point [...]
Understanding Niche Publicity by Marcia Yudkin
Communicating to different customer groups in a way that resonates with each is a challenge. How many different variations of a message should you have? How small (or large) should each customer niche be? When it comes to public relations, exactly how do you go about varying the message according to different niches? Here, Marcia [...]
The Four Seasons of Publicity – Building an All-Year Publicity Machine by Bill Stoller
If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release in March. You’ve hired a new executive, you’ll put out a release when she’s on board, etc. For hard-core publicity insiders, though, there’s a rhythm to [...]
Coming Up With a Newsworthy Angle: Nearly Everyone Uses It, and So What? by Marcia Yudkin
Occasionally a prospective client comes to me very gung-ho about getting publicity and declares that they envision coverage in every major newspaper in the country and on every network broadcast. After all, their logic runs, our product is something everyone uses — we have close to 150 million customers a year in the U.S. alone. [...]
New Product Media Releases: New Product? Give It Nine Lives by Marcia Yudkin
The closeness between the words “new” and “news” provides a telling clue to how easy it can be to get media coverage for something that’s new. By definition, the media are in the business of covering what’s fresh, what’s unprecedented and what has just happened. Follow a few simple steps and publicity can make your [...]
I Can’t Afford a Public Relations Campaign, Can I? by Todd Brabender
It’s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: “I’d love to hire someone to launch our publicity campaign professionally, but we can’t afford it, so I’m just going to have to do it on my own.” Over the past several months, I have been conducting an [...]
To Get Free Publicity, “Think Local” by George McKenzie
How do you identify newsworthy stories where you work or live? Especially newsworthy stories about yourself or your company that you can pitch to the media in the hope of getting some free publicity. By remembering a semi-famous quote from the late Speaker Of The House Of Representatives, Tip O’Neill: ‘All politics is local.’ In [...]
How To Get Local Media To Do Stories About Your Website by George McKenzie
Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent? I got one of those recently, so I took it to my friend Joe Gross. He appeals property tax assessments for a living. ‘Man,’ he said. ‘I’ve never seen [...]
To Get Free Publicity From The Media,You MUST Learn The Difference Between Advertising And Publicity by George McKenzie
Advertising or Publicity? What’s the difference? The average TV viewer, radio listener, or newspaper reader would probably say, ‘There isn’t one. They’re both the same thing.’ But they’re not. Not by a long way. And knowing the difference can put a lot of money in your pocket. Not knowing the difference can mean taking a [...]
