Your Brand Is Your Promise! (What are you promising?) By Phillip Davis

Publisher Note: Often, when we develop and promote our brands, our strategies tend to focus on imagery, features and/or benefits. Here, Phil reminds us that the most important strategy for branding is living up to our brand’s promises. When people mention the word “brand” they usually mean a well-known, well-defined company. That’s why consumers frequently […]

A Product is More Than Your “Product” by Bobette Kyle

I had a wonderful Thai dish for lunch today. I’ll likely never return to the restaurant, however. Although the dish itself – the “product” – was delicious, the entire “Product” was a disaster. The restaurant owner failed to understand that there’s more to his Product than the dish itself and that when it comes to […]

Putting Your Marketing Programs Into Motion by Bobette Kyle

Once you decide upon a particular marketing program, you are likely eager to take some action. Before implementing a program, however, you should set measurable goals that tie into a supporting strategy. When planning your programs, be sure to build in ways to track and measure so that later, when analyzing performance, you can tell […]

5 Lessons from a Long Shot. A Heartening Belmont Victory.

Like many, I watched the Belmont Stakes hoping to see the first Triple Crown in 24 years. Instead, I saw the 70-1 long shot, Sarava, appear from nowhere to win. We should take heart from this unlikely victory. As small business managers, owners,  and entrepreneurs, the “big shots” often see us as long shots – […]

9 Keys to an Effective Logo by Erin Ferree of Elf Design

Many small companies do not invest in a professional-looking logo. But, the right logo, with the right characteristics, will boost your visibility, credibility and memorability – which means more business for you! These characteristics include: Memorability, so that your logo sticks at the forefront of your potential clients’ minds. That way, they’ll think of you […]

Bill Collier’s Small Business Rules by Bill Collier

Small Business Rule #1: Your business exists to serve you; not the other way around. I call this the “Purpose” for being a business owner. Basically, you’re not in business for the sake of being in business. You’re in business to enhance your life and the lives of your family members. Your business is simply […]

6 Affordable Strategies to Build a Cash Cow by Sharron Senter

Small businesses must be extra imaginative with their marketing efforts in order to attract customers and get them to open their wallets. Even more challenging is that most entrepreneurs have shallow pockets and shoppers are being more selective as a result of the sluggish economy and volatile stock market. The following are six proven low-cost […]

A Basic Small Business Bookkeeping System by Mike Brassil

The first step in responsible financial management is to set up your own basic bookkeeping system. Choose a simple record-keeping system that is easy to understand. It should be simple to use, reliable, accurate, consistent and able to provide information on a timely basis. It will help you see how well the business is progressing. […]

Profit and Loss Form, P&L (PDF)

Six Questions to Ask Before Signing a Lease by Mike Brassil

One of the most important steps an entrepreneur takes when expanding a business is leasing office or retail space. For many, that first lease is a new experience. This article contains some questions a new entrepreneur should ask potential landlords. As a rule, leases are contracts written by attorneys to the advantage of property owners. […]

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