Super Bowl XLII Advertising and Marketing By Bobette Kyle

Earlier this year, I invited you to try to identify trends in Super Bowl XLII advertising and promotional methods, then think of ways you can incorporate them into your own marketing plans. Did you get a chance to do it? I did. My post-Super Bowl observations and thoughts follow. Texting Messaging The number one promotional [...]

2008 Commercials, Marketing

Superbowl 2008 Commercials and Marketing Methods: Learn from Them by Bobette Kyle Each year, the Superbowl reliably delivers entertainment and high-profile drama in one form or another. We often forget that behind the entertainment are several valuable marketing and advertising lessons. Pay close attention and you will learn tricks for incorporating current trends into your [...]

5 Lessons from 2007 Super Bowl Commercials and Sponsors By Bobette Kyle

In this 2007 take on Super Bowl XLI marketing and advertising, I focus on advertising methods–lessons gleaned from the commercials and sponsorships (for marketing lessons from previous Super Bowls take a look here, under “The Super Bowl” in the left navigation). As you read each observation and lesson, think how you can apply the lesson [...]

Super Bowl Marketing and Advertising – Lessons for Small Business

Each year, advertisers pay millions for the privilege of running Super Bowl commercials. These outrageous budgets are far beyond the range of the small business. If we take a closer look, however, we’ll see that many of these TV ads are a part of larger marketing campaigns. We can all learn and pick up tips [...]

Superbowl 2005 Advertising and Marketing Lessons By Bobette Kyle

Advertisers, performers, broadcasters and coaches involved with the 2005 Superbowl demonstrated several marketing and management lessons during the course of the game. Stay with a winner. This year’s Tabasco commercial demonstrated how one can maintain effectiveness by carrying over successful elements to a new campaign. In 1998, Tabasco ran a simple, wordless Superbowl ad that [...]

Implementing Super Bowl Marketing and Advertising Techniques (Deep Pockets Not Required)

Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl commercials. While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials – past and present – demonstrate several marketing techniques we can apply elsewhere. Here are some lessons for us all, as [...]

13 Lessons in Marketing, Super Bowl Style By Bobette Kyle

Each year, the Super Bowl provides marketers opportunity to study and learn from the game’s advertisers, players, and coordinators. Super Bowl XXXVI was no exception. Foremost, of course, was The Game’s appropriately patriotic theme. America’s mettle and proud heritage were showcased to the world through this year’s red, white, and blue logo; music selection by [...]