7 Pricing Strategies That Improve Profit by Bobette Kyle
Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large impact on profit, so should be given the same consideration as promotion and advertising strategies. A higher or lower price can dramatically change both gross margins and sales volume. This indirectly affects other expenses by reducing storage costs, for example, [...]
Understanding Marketing: 5 Common Misconceptions by Otilia Otlacan
Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about Marketing with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and theories? 1. Defining Marketing There is clearly [...]
Marketing – The Next Level by Dave Collins, SharewarePromotions Ltd
What exactly is marketing? We’re all familiar with the word, and most of us have it on our mental “should do” lists, but what exactly is it? Look it up in a dictionary and you’ll see definitions like “the act or process of selling”, or “the technique of promoting, selling and distributing”. But marketing isn’t [...]
Marketing – All About Focus by Dave Collins, SharewarePromotions Ltd
Marketing would appear to be the great buzz word of the decade. Every self-respecting business team talks about it, yet many of us aren’t even sure what it is, and even more are uncertain of how they should be doing it. In Marketing – The Next Level we looked at some of the most important [...]
Marketing – The Next Level by Dave Collins, SharewarePromotions Ltd
What exactly is marketing? We’re all familiar with the word, and most of us have it on our mental “should do” lists, but what exactly is it? Look it up in a dictionary and you’ll see definitions like “the act or process of selling”, or “the technique of promoting, selling and distributing”. But marketing isn’t [...]
Pricing Your Service or Product: Things To Ponder by Maria Marsala
Terrific students attend the classes I teach. They ask profound questions that “stretch” my knowledge and resources. When I teach a building a business foundation owner class, I’m usually asked, “How does someone price a product or service?” During a recent class, I promised to write down what’s in my head and send it to [...]
Price Discount Considerations by Bobette Kyle
As small business owners, managers, and marketers one of the issues we must confront each holiday season is whether or not to give price discounts as part of your planned marketing programs. The uncertainty can seem enormous. How much should the discount be? When should you run it? In what situations should it apply? Will [...]
Pricing Strategy Article: Making Sure the Price is Right by Robin Johnson
Publisher’s note: Pricing is an often overlooked component of marketing’s four p’s. Here, Robin discusses pricing strategy – how customers perceive different pricing programs and considerations/implications of a low price strategy. –Bobette Kyle, Author of “How Much for Just the Spider? (Targeted Website Marketing for Small-Budget Businesses) a planning resource for small businesses, entrepreneurs, and [...]
Small Business Pricing
Small Business Pricing Strategies by Sharron Senter It’s tough out there, particularly because of layoffs and our sluggish economy. So what’s a small business entrepreneur trying to make a living to do? Try these low-cost pricing strategies to keep sales moving. TACTIC #1 – Never simply slash your prices, unless you’re trying to empty obsolete [...]
New Business Leads Through Public Speaking by Kevin Stirtz
Public speaking is one of the best ways to promote your business, your career or your organization. There is an endless number of groups looking for informative and entertaining speakers. You can be one of them! And when you wow an audience, they want more. It’s a perfect way to build awareness, gain credibility and [...]
