Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated than that. Category: Articles (Content Management)
Microsoft and Google Show It's Time for RSS Marketing The age of RSS is here. Very soon, reading RSS will be as simple as opening a browser (Firefox already incorporates a feed reader in its browser and Microsoft is close behind with it's upcoming new version of Internet Explorer). This will mean an increased popularity of RSS feeds and more marketing opportunities.
Introduction
Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can convince them, or everyone would be jumping on the RSS wagon by now.
Just as an overview, here are some of the benefits marketers are missing out on by not marketing with RSS... Category: Articles (Content Management)
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