Email Marketing Articles

Search:

phrase

Top >> Email Marketing >> Articles (Email Marketing)

Email Marketing Laws: Keeping Updated
If you have an email address (and who doesn't?) you may be wondering how the Federal CAN-SPAM law affects your direct email marketing efforts. Article explains certain aspects of the law and tells how to keep updated on email marketing legislation and court cases.

Introduction

If you are new to online marketing, you might equate direct email to direct postal mail. The concepts are very similar; in both you broadcast a standard message to a large number of individuals in hopes of receiving positive responses. To the uninitiated, it is logical to assume you can approach the two in the same way. It seems like the only difference is the means of communication. If you are thinking this way, STOP! STOP! STOP!

An unsolicited email advertisement has a different connotation to the recipient than junk mail from the postal service. Excessive email ties up resources. It uses storage space, slows down systems, and can crash equipment. For this reason and others, many abhor unsolicited emails.

Most Internet Service Providers (ISPs) and Website hosting companies have long enforced policies against unsolicited email advertisements. Until 2003, however, there were no US Federal laws making these emails illegal.
Category: Articles (Email Marketing)

Direct Mail Advertising. Email Is Not Like Postal Mail.
Direct email advertising has different rules and associations than direct postal mail advertising. This article explains.

Introduction

One of the most popular and potentially effective advertising methods is direct email. If you deliver a well-written message and execute delivery properly you will be rewarded with new leads, sales, and traffic to your Website. If the message is poorly written or you commit a netiquette faux pas, however, your efforts could end in disaster.
Category: Articles (Email Marketing)

Direct Email - Thou Shalt Not Spam
Article explains reasons for not spamming, references UCE laws, addresses opt-in emails (permission email marketing), and more.

Introduction

If you are new to Internet marketing, you might equate direct email to direct postal mail. The concepts are very similar; in both you broadcast a standard message to a large number of individuals in hopes of receiving positive responses. To the uninitiated, it is logical to assume you can approach the two in the same way. It seems like the only difference is the means of communication. If you are thinking this way, STOP! STOP! STOP! The unsolicited commercial message (UCE) - spam - has a different connotation to the recipient than junk mail from the postal service. Spam on the Internet ties up resources. It uses storage space, slows down systems, and can crash equipment. For this reason and others, many abhor spam.
Category: Articles (Email Marketing)

Keeping the Worms Away. How to Minimize Virus Threats.
Article explains how worms and viruses spread and gives links to keep updated about current threats.

Introduction

Over time, worms and viruses are becoming potentially more destructive.

According to Digital Risk Specialists mi2g, SoBig alone was responsible for nearly 91% of the $32.8 billion in economic damages caused by viruses and other system attacks during a single month in 2003.

And it isn't over.

Technical experts and risk specialists warn there's every indication that worm attacks will continue indefinitely. For example, there is a "self destruct" date built into each iteration of the SoBig worm. The unknown person coding the SoBig strain purportedly learns from each iteration and generally releases a more destructive version soon after.
Category: Articles (Email Marketing)

Email Marketing Articles

483 S. Kirkwood Road, #113, St. Louis, MO 63122