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How to Get E-zine Subscribers From In-Person Events
The e-zine related question heard most often is "How do I build an email mailing list if I cannot email people first?" This article gives some ideas.

Introduction

While I run my business completely online, I really enjoy attending in-person events and seminars here in Los Angeles and around the country. I'm sure you find these events valuable too. The problem most of us have with networking, however, is following up with the people we meet.

An easy way to follow-up powerfully and automatically is to turn these folks into e-zine subscribers. This ensures that you'll have the chance to repeatedly teach them how great your products/services are while building their trust in you.

But how do you "capture" people in person? Remember, you can NEVER sign someone up unless they specifically ask you to be signed up — it's unethical.

So you need to encourage people you meet in person to join your list, and make it easy for them. And I have three successful strategies to share with you.
Category: Articles (Ezines and Online Newsletters)

Website Marketing Plan Network News - Jill Whalen Search Engine Optimization, more
December 8, 2004 issue. Jill Whalen SEO strategies and articles, marketing plan options, launching websitemarketingplan.com, and more.

Introduction: Letter from Publisher

Many businesses either have, or are planning, a Website for 2005. Deciding exactly which online marketing programs to include in an online marketing plan is often a challenge. The "Marketing Case Study" article can give you ideas. It explains some of the programs I implemented when launching the WebSiteMarketingPlan.com site, along with my rationale and early results. To research more options for creating and writing your marketing plan, have a look at MarketingPlanArticles.com.

Effective search engine strategies are often included in a marketing plan as well. In this issue, search engine optimization expert Jill Whalen explains some of the techniques to avoid in "Doorways, Mirrors, and Duplicate Sites." You may also want to visit the "Jill Whalen" page, which includes links to more of her search engine optimization articles, information about her background, interviews, etc.

Speaking of Jill Whalen and search engine strategies - next week will be search engine theme week for me. My other half (Tim) and I are driving to Chicago for the weekend and I will be attending the Search Engine Strategies Conference and Expo there next week. I am looking forward to meeting Jill and several of my fellow High Rankings Search Engine Optimization Forum moderators in person for the first time. It will be very odd to see faces and hear voices when to date I've only seen avatars and read words!
Category: Articles (Ezines and Online Newsletters)

Website Marketing Plan News - Marketing Plan Strategies and Programs; Website Sales / Call-To-Action
The March 21, 2005 issue addresses Website conversion rates and copywriting for conversion.

Introduction: Letter from Publisher

Last time, I introduced the idea of drilling down from goals, to strategies, to specific marketing programs (or tactics) in your business and marketing plans. If you missed the example and supporting articles, read them here (http://www.WebSiteMarketingPlan.com/NewsletArch/newsletter021105.htm). Another example of a strategy to increase online sales is to increase your conversion rate:

* Website Goal: Increase online sales by Y%.

* Strategy: Improve the site's conversion rate from X% to Y%.

* Programs (Tactics):
(1) Study Website log files to identify conversion opportunities (exit pages, usability issues, shopping cart abandonment, etc.).
(2) Increase sales and marketing copy effectiveness.

Today's articles demonstrate how to improve your conversion rates using those tactics and others. Steve Jackson of ConversionChronicles.com addresses questions about average conversion rates, log files, improving conversion rates, and a whole lot more. Read the three-part article "How Do I Improve My Website Conversion Rate?" to get ideas and direction for your own online business. Also, Karon Thackston explains how to increase effectiveness of sales and marketing copy in "Increasing Conversions Through Action-Oriented Copywriting."
Category: Articles (Ezines and Online Newsletters)

How to Get the Right Subscribers for Your Newsletter
Example of how one publisher built a successful email newsletter by learning to target her customers.

Introduction

A key to successful marketing is to get the right folks interested in your products and/or services. You have to get their attention then convince them to buy.

The "getting attention" part is not as easy as some would have you believe. Sure, there are ways to drive massive amounts of traffic to your newsletter. Unfortunately, most are a waste of your time and money because they do not attract the right kind of subscribers.
Category: Articles (Ezines and Online Newsletters)

Developing An Ezine Built To Last
In this interview, a successful ezine publisher discusses successful list building techniques.

Introduction

Jill Whalen is well known for her search engine optimization talents. She’s equally well known for her ezine, High Rankings Advisor. From its inception in 2000 until today, she has built an exceptionally loyal subscriber base of over 55,000 that would literally follow her to the ends of the ‘Net and back. How did she do it? We’re about to find out!
Category: Articles (Ezines and Online Newsletters)

Ezine and Online Newsletter Articles

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