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Marketing Objectives for Your Web Site
Web site objectives drive site structure, marketing strategy, and program decisions. Consequently, when marketing objectives are set in the form of a marketing plan, this sets a Website up for success. Article discusses Internet marketing plans in terms of site business models and customer decision making stages.

Introduction

Do you have marketing objectives for your Website? With objectives to help overcome your main online challenges you can work smarter, not harder.

Think of your Website objective as the "big picture". It is the basis for a marketing plan and, in general terms, answers the questions:

- "How can I use the site to overcome my business's main Internet related challenge?" and/or
- "What is the purpose of my site?"


Category: Articles (Marketing Plans)

Your Seven-Step One-Day Marketing Plan
Article explains how to write marketing plan by streamlining the process.

Introduction

Most entrepreneurs and business owners are “doers,” not “planners.” In reality, being a doer is perhaps the ultimate mark of a successful person. It’s what makes entrepreneurs a rare breed. Rather than thinking or wishing, they get out there and make something happen.

But I have encountered many small business owners who get into trouble “doing” the wrong marketing activities the right way or “doing” the right marketing activities the wrong way. If you want to “do” the right marketing activities the right way you must start with a marketing plan.

You don’t have to kill a tree to create an effective marketing plan. In fact, you can create a successful plan for your small business in just one day. To begin, don’t worry about writing style or making your plan fancy. Just go get a pencil and paper and let’s get started.

Category: Articles (Marketing Plans)

A Simple Way to Create a Kick-Butt Marketing Action Plan
The author explains how to write a marketing plan by breaking the planning process into several small action plans.

Introduction

Have you ever sat down to write a marketing plan and your mind goes as blank as the white sheet of paper sitting in front of you. In this article you’ll learn how write an effective marketing plan that’s simple to create and that will get you results.

The secret to creating a fast and effective marketing plan is to break it down into bite size chunks by creating what I call mini-marketing plans. By that I mean, brief, action-oriented mini-plans in each of the areas of your marketing. Here’s how to do it…

Get out a blank sheet of paper. Now write down the left side of the paper these categories of activities. Make sure you leave about 10 spaces between each one. Ready? Here goes…


Category: Articles (Marketing Plans)

How to Get Started on Your Marketing Plan
The article includes 11 different information categories marketers can turn to when creating marketing plans. Equally effective for general and Internet marketing plans.

Introduction

When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business and the larger business environment (competition, trends, statistics, etc).

Internally, the amount of information you gather about your own business will depend on your company size. Information can include business strategies and plans; company marketing plans; pricing; and income statements. Employee knowledge is also a valuable resource. As you gather information, if you at first turn to internal sources then expand your understanding through external resources you will do fine.

External information about the business environment often takes the form of existing research, articles, competitive information, and industry news. While these are often available in both print and digital, the focus here is finding information online.
Category: Articles (Marketing Plans)

What to Include When You Write a Marketing Plan
The article includes ideas for what to write in a basic marketing plan as well as an expanded version of a marketing plan.

Introduction

For those new to marketing plans, the thought of writing a marketing plan from start to finish may feel daunting. It need not. The level of detail you choose to include will depend on your resources and situation. If you have extremely limited manpower or other resources, you may be constrained to a "broad brush," basic marketing plan approach. If your plan must support your claims to others in the company, more back-up detail in your marketing plan may be appropriate.
Category: Articles (Marketing Plans)

You Don't NEED a Marketing Plan
E-zine expert argues against having a marketing plan.

Introduction

If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of promotional copy.

How did I get featured in a major, national magazine?

Do I have a great PR person? Did I know someone at the magazine? Was this part of my carefully-crafted marketing plan?

No, no, and um, no.

I'll tell you exactly how I did it.

Are you ready?

I picked up the phone.
Category: Articles (Marketing Plans)

Create a Marketing Plan
Here, the author suggests several different types of information and marketing methods to include in a marketing plan.

Introduction

Although virtually every entrepreneur or business owner has ideas about how to market their company's products or services, few actually have a written marketing plan. Whether your marketing budget is $1,000 or $1,000,000, it makes sense to plan out how, where and when you will spend it throughout the year.

Creating a marketing plan can save you both time and money. For instance, a plan makes it possible for you to buy advertising space in bulk, rather than on a month-by-month basis, providing you with frequency discounts.

A plan also forces you to think through marketing issues thoroughly so that you don't have to keep reevaluating new promotional opportunities as they arise.

Most marketing plans contain the following Information...

Category: Articles (Marketing Plans)

The Essential Contents of a Marketing Plan
Authors explain different elements of a detailed, strategic plan.

Introduction

Every marketing plan has to fit the needs and situation. Even so, there are standard components you just can't do without. A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget.

Are They Enough?
Category: Articles (Marketing Plans)

Marketing Plan Articles
These marketing planning and strategy articles help you write a marketing plan. Topics include: Sample Marketing Plans, Planning and Strategy Articles, and More Marketing Articles.
Category: Articles (Marketing Plans)

Marketing Strategy Article - Developing a Website Marketing Plan
For many of us, finding the time and commitment to develop an online marketing strategy is difficult. There are so many other obligations vying for our attention it is tempting to push strategies to the back burner. Giving into that temptation, however, means putting your business at a disadvantage.

This is because an overall marketing strategy is the compass by which you navigate. As opportunities arise or your business environment changes, the objective and marketing strategies in your plan will point you toward the best action. Without a strategic plan, you risk becoming unfocused in your marketing efforts, resulting in guesses about what might be best for your business.
Category: Articles (Marketing Plans)

Creating a Marketing Plan, Part 3
You’re finally ready! To recap Parts I and II of "How to Create a Dynamic Marketing Plan," you’ve written your goals, broken them down into manageable pieces, and set your objectives, it’s now time to take action!
Category: Articles (Marketing Plans)

How to Create a Dynamic Marketing Plan - Part I
We all recognize the importance of having a business plan (even if we haven’t yet done one), but do you recognize the value of a good marketing plan? While most marketing plans take up a few pages of the standard business plan, I recommend you take the time to create a dynamic marketing plan if you really want to kick your business into high gear. A good dynamic marketing plan is one that you review weekly, monthly and quarterly.
Category: Articles (Marketing Plans)

A Web Marketing Plan Outline
By strategically developing a marketing plan for your Website, you increase your chance of long term success. This article details a five-step process for creating an Internet marketing plan.

Introduction

Do you have a marketing plan for your Website? If not, it is time to think about developing one. A marketing plan helps you make the right day-to-day and long term decisions. Without a marketing plan, it is more likely your Website will be a drain on finances rather than a business builder.

Creating a marketing plan need not be scary or difficult. It does not require a marketing degree or a lot of experience. You do, however, need to put some quality time into your plan. There are different ways to write a marketing plan, one of which is to develop a marketing plan outline using a five step process.

Category: Articles (Marketing Plans)

Internet Marketing Strategy Articles
These Internet marketing strategy articles help you write a better online marketing plan.
Category: Articles (Marketing Plans)

Book Reviews - Web Promotion and Marketing Plan Book
Book reviews for the Web promotion and marketing plan book / ebook "How Much for Just the Spider? Strategic Website Marketing for Small Budget Businesses."
Category: Articles (Marketing Plans)

Free Marketing Plan Example
Different example marketing plans and sample plans: Download and Example Marketing Plan, Read a More Extensive Plan Example, More Sample Marketing Plans, Different Planning Methods, Marketing Plan Articles.
Category: Articles (Marketing Plans)

Choosing Marketing Plan and Program Implementation Resources (Budget Issues)
The Website explains different marketing plan methods. The homepage discusses budgeting issues.

Introduction

Marketing Plan Articles .com is here to give you - small business owners, marketers, and other business oriented people - a look at different ways of writing marketing plans. You will quickly see there is no single, right way to create and write a marketing plan. Your own approach will depend largely on your individual situation. In "Choosing Marketing Plan and Program Implementation Resources", which starts below, you will get some ideas about how to decide who (or which programs) to trust.

Tight Budget Dilemma

There are many levels of information out there, some of it very expensive. Generally, the more comprehensive the information, the more expensive it is. In my opinion, this is because...
Category: Articles (Marketing Plans)

Choosing Marketing Consultants and Vendors
Part 2 on deciding which marketing consultants or material to purchase / hire.

Deciding Which Marketing Plan Material To Trust and Purchase

When I was researching online marketing for my book, I had to figure out just that - which ones to believe. It helped that I have a relatively extensive marketing background (MBA, Brand Manager, VP of Marketing, Director of Marketing Services), but it wasn't what I relied on most when deciding who's information to trust. I was writing for small businesses and have had small business marketing experience, so I mentally put myself back into those shoes while researching and writing. Some questions I considered when trying to decide if sources are trustworthy and appropriate for small business:

Are they ethical?

...
Category: Articles (Marketing Plans)

Choose Marketing Materials to Match Company Size
Choosing a marketing consultant or marketing mentor continues:

Who are their target markets - small businesses or large businesses?

Large businesses seemingly have infinitely more money than small businesses. This changes the program choices and implementation for small businesses as compared to large businesses.

As an example, I used to be a Brand/Marketing Manager for the non-chocolate division of Nestle (before they dissolved the division). We mostly operated independently as a small business. When we got into product licensing with Nestle, however, we could see how the budgets and rules were different for the larger Nestle brands...
Category: Articles (Marketing Plans)

7 Ways to Evaluate Your Marketing Plan
Article explains seven ways to go about determining if your marketing plan is effective.

Introduction

Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking.

No matter what business you're in, your marketing should be accountable. So here's a few ways to evaluate how well you're doing.
Category: Articles (Marketing Plans)

MarketingPlanArticles.com Offers Small Businesses Tips to Help Calm Marketing Plan Panic
MarketingPlanArticles.com offers tips to help small businesses get through the fourth quarter marketing plan season and helps those in need of ideas decide what to write in their marketing plans. “The fourth quarter, a busy time in general for many businesses, is also budgeting and planning time for next year.” says site publisher Bobette Kyle. “A lot of people are at a loss when it comes to deciding how to approach the marketing plan process and how to stay within budget. Consequently, we provide many small business marketing tips and resources,” including a PDF download titled “10 Tips To Help Small Businesses Calm Marketing Plan Panic,” available now...
Category: Articles (Marketing Plans)

10 Tips To Help Small Businesses Calm Marketing Plan Panic (Acrobat PDF)
The fourth quarter, a busy time in general for many businesses, is also budgeting and planning time for next year. A lot of people are at a loss when it comes to deciding how to approach the marketing plan process and how to stay within time and budget constraints. To make for a less stressful marketing plan process, keep in mind these 10 tips...
Category: Articles (Marketing Plans)

(Press Release) 7 Tips for More Effective Marketing Plans
For the 2006 planning season, WebSiteMarketingPlan.com offers tips to help small businesses create a more effective marketing plan and guides those in need of ideas in deciding what to write in their marketing plans. Included PDF download.
Category: Articles (Marketing Plans)

Article: 7 Tips for a More Effective Marketing Plan
A marketing plan is more than something you “have to do” each year. It is the framework upon which your company’s marketing success depends. As you begin the planning process for 2006, keep these important tips in mind...
Category: Articles (Marketing Plans)

Why the Heck Do You Have a Website Anyway
You’ve got a website. It’s got some cool graphics and information about your company and maybe even a shopping cart for selling stuff. You read the High Rankings Advisor faithfully; you’ve tweaked your copy and checked your tags, yet your visitors don’t seem to do what you want them to do. It’s time to take a step back and think about why you built a website in the first place.
Category: Articles (Marketing Plans)

Invest in Marketing Programs
Some businesses tend to look at marketing and planning as expenses that take profit away from the company — as luxury items to “splurge” on when they have the money — but not a necessity. This approach is short sighted. Marketing is an investment that increases profit and improves business value over time. The article explains.
Category: Articles (Marketing Plans)
 
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