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Adding Streaming Media To Your Marketing Programs
This streaming media article explains how small businesses can add sound clips to a Website.

Introduction

Streaming Media - audio, video, and multimedia clips played over the Internet - seems to be everywhere lately. Few of us, however, know how to effectively use it on our small business sites.

I recently spoke with Ronni Rhodes of WBC Imaging, http://WBCImaging.com, who specializes in Streaming Media services. She is here to help us understand how and when to use Streaming Media in our marketing activities...

Category: Articles (Website Design)

9 Keys to an Effective Logo
There's more to an effective logo than you think. Erin Ferree explains how a strong logo can help your business grow.

Introduction

Many small companies do not invest in a professional-looking logo. But, the right logo, with the right characteristics, will boost your visibility, credibility and memorability - which means more business for you!

These characteristics include...

Category: Articles (Website Design)

Understand the Customer Decision Making Process: Reach Your Web Site Marketing Goals (Part 1 of 2)
The customer decision making process drives Web site visitors' behavior. Article explains how understand the this process and apply that knowledge to your Website design.

Introduction

Understanding the decision making process can drive your Web site goals, design, and marketing decisions.

Decision Making Process

Not all visitors to a site have the same needs. Karon Thackston, copywriter and proprietor at http://www.MarketingWords.com, explains by breaking the customer decision making process (i.e. buying process) into at least four stages: Need/Want Recognition, Information Search, Evaluation, and Purchase.

If a visitor has already made the decision to purchase a product or service, for example, she needs easy ordering options. If the customer is early in the decision making process, however, she needs more general information.

Information or Sales? Depends on Point in Decision Making Process...

Category: Articles (Website Design)

Turn Benefits into Sales with Streaming Media
Defines streaming media and gives 6 examples on how to effectively implement on your Web site.

Introduction

The "Wow" factor that accompanied the introduction of streaming media on the Web has long passed, and the technology now has to prove itself to marketers. Its' acceptance by advertisers, in conjunction with other rich media technologies, is on the upswing, but it's still not widely used to enhance commercial sites.

Companies trying to do business on the Internet are bombarded with marketing advice. Go to your target market. Promote your brand. Develop a web "community." Publish a Zine. All of it, good advice. But shopping carts are still being abandoned at an alarming rate, and conversion has become the most important web statistic.

In the absence of live salespeople, who know how to listen and focus in on the customers' desires, businesses on the Web must use the technological tools available to replicate that human experience. Streaming is one of those tools.*

Streaming Media is a natural way to motivate purchasing. It can be integrated into your website as a means to help people get over that "hump" when they haven't been able to see or touch a product. Use it to calm customers' nerves, build their trust in your company, and to keep their excitement about your service alive.

Category: Articles (Website Design)

What colours best suit your website?
What colours best suit your website? Colours speak their own language and evoke emotions instantly.
Category: Articles (Website Design)

The Importance of Web Usability
The Importance of Web Usability.
Category: Articles (Website Design)

Increasing Conversions Through Action-Oriented Copywriting
Copywriter Karon Thackston takes you step-by-step through increasing your Website conversions with effective copywriting.

Introduction

I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the copy and automatically know what to do next. The fact is you have to know what action you want visitors to take before you get them to take that action. That means knowing what the preferred action you want visitors to take is, before you write the copy.

Think About It

Before you pen one word (for the Web or any other marketing medium), stop and think. "After reading this copy, what - specifically - do I want my site visitors to do?" Maybe you want them to click deeper into the site. Perhaps you want them to buy right then and there. It could be that you'd like them to call to discuss your product or service. Make a donation. Subscribe. Download. There are thousands of possible actions. Give some consideration to the question above and choose the action you most want your visitors to take.
Category: Articles (Website Design)

Helping Consumers Navigate the eCommerce Forest. Nine design tips to help turn browsers into buyers
Article gives nine ways you can redesign your Website to improve ecommerce sales. Topics addressed include: Buy Paths, Product Buttons, Search Results, Click Paths, Links, and Prides.

Introduction

What if online sellers made it easier for consumers to actually purchase products from them?

The fact is many online sellers would do well to remember the plight of Hansel and Gretel. They were taken deep into the forest with nothing to guide them, and wandered around for days before finally finding their way home. In the meantime, they were nearly eaten by the wicked witch.

That’s the way many consumers feel when they use the Internet to shop – lost in the woods with little to guide them. It’s no wonder that shopping cart abandonment rates are still hovering between 98 and 99 percent.

All is not lost however. There are some simple, proven ways to help consumers find their way through the eCommerce forest. Follow these steps and you’ll have a happy ending – namely the purchase of your products.

Category: Articles (Website Design)

The One Vital Web Design Element That Virtually No One Is Telling You About
Article explains why the customer is a critical consideration in Website design.

Introduction

You've probably seen articles that cover the "Top Ten Web Design Mistakes" or something to that effect. They all seem to say the same things, don't they? No animation, keep the appearance professional, use easy navigation, and so on. You've done everything those articles told you to do, but your site still isn't making the progress you'd like. What's wrong?

You know, out of all the ebooks I've seen - and all the articles on Web design I've read - one thing is rarely mentioned. You would think, since this element is absolutely vital to any Website's success, that it would be the talk of the town. That one vital element is... your customer.
Category: Articles (Website Design)

Website Design Articles

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