Branding has been a business buzzword for many years. But the term has implications far beyond corporate logos, mission statements and theme songs. Effective branding is all about telling customers who you are, what you do and how you do it. Category: Branding Articles (Marketing Strategy)
Often, when promoting our brands and services, strategies tend to focus on brand image, features and/or benefits. We sometimes forget one of the most important strategies in the branding process — delivering on the brand or product promise. Today’s article from Phillip Davis — Your Brand is Your Promise (What are you promising?) — will help each of us figure out just what our brand promise is and how to keep that promise.
I’ve also added a new section to WebSiteMarketingPlan.com, filled with small business marketing, planning and management articles. There are articles with business management tips; budgeting and costs; marketing and competition; and effective advertising. Please take a moment to browse: http://www.websitemarketingplan.com/smallbusiness
Enjoy!
Bobette Kyle
P.S. “Marketing Strategy Thoughts” is the blog where I (sporadically) post marketing/management-related thoughts throughout the month: http://www.websitemarketingplan.com/strategy
P.P.S. For a quick and easy way to search all articles on the site, go to the Website Marketing Plan .com directory: http://www.websitemarketingplan.com/directory
Category: Branding Articles (Marketing Strategy)
Your Brand Is Your Promise! (What are you promising?) When people mention the word “brand” they usually mean a well-known, well-defined company that’s done an excellent job in crafting an image and sticking with it. Buyers know what to expect from these companies, and as long as these companies meet that expectation, they will continue to imprint their brand in the minds of their audience. It’s pretty simple really; if you just keep in mind the two principals detailed in the article.
Category: Branding Articles (Marketing Strategy)
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