An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your Web site design and marketing decisions.
In Part 1, Understand the Decision Making Process, I took a look at understanding your site visitors' decision making process and providing them with the right information, thus converting more visitors to purchasers.
Here in Part 2 I will present some tips for attracting targeted Web site traffic and ideas for profiting through information sites.
Attracting Targeted Traffic to a Sales Web Site ... Category: Targeting Articles (Marketing Strategy)
Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of people and know them well. I guess that’s why many people get so frustrated when it seems they have more than one preferred customer base. One of the most frequent questions I get asked is, “What if I have more than one target audience?” In all actuality, you probably don’t. You just have different segments of the same audience.
Segmenting your target audience is a very common practice… almost expected even. Let me explain. Category: Targeting Articles (Marketing Strategy)
"Don’t tell them what you do. Tell them what you do for them.”
As a small business owner, service provider or medical professional, one of the biggest challenges you will face is telling others what you do. The challenge comes from the fact that most people are only interested if what you do fits what they need or want. Otherwise they are not interested. You must tell the listener how your product or service can benefit him, and how you can do it better than others who do what you do.
This is your unique selling proposition (USP).
A great USP has these key elements. Category: Targeting Articles (Marketing Strategy)
The Market Niche and SWOT Analysis Article explains how to focus on a particular niche market to improve marketing results and gives an overview of SWOT analysis.
Introduction
The Market Niche
Given this chaotic world, it is important to apply all your energies effectively to have any chance at all of communicating with your target customers. If you try to sell to everyone, then you will probably end up selling to no one. It is much better to focus on a particular market niche, which is a group of customers who will be the target of your marketing efforts. To really sharpen your marketing efforts, a tight definition of this niche of customers is essential. In many business-to-business sales, it may be possible to create a database of the decision-makers in the client companies. This database is then your niche. This is the only target you will focus on.
This does not rule out that others not in the niche you have selected may become aware of your product/service and may wish to buy. Such fortuitous sales are most welcome but should not divert the aim of your marketing efforts away from your niche market.
There are two checks you should make on your selected market niche... Category: Targeting Articles (Marketing Strategy)
Identifying your Niche Niche marketing is a vital concept to consider when developing a marketing plan. By identifying and analyzing how to effectively reach your niche market, your marketing plans become more effective.
Here, the author targets home based entrepreneurs, but the process he describes to identify a niche market can apply to any size business.
Introduction
The Internet has become a valuable source of information and purchasing tool for today's consumer. With the click of a mouse you can find almost anything from products to services on the web, and you can shop for the best prices and values all hours of the day from the convenience of your own home. For some of these same reasons, mail order businesses are also on the rise with consumers finding better values from companies that don't have the overhead associated with a storefront.
With everything at the consumers' fingertips, the home business owner can also benefit from today's market culture... Category: Targeting Articles (Marketing Strategy)
Marketing's 4 Ps Article explains how the concept of marketing's 4 Ps - product or service, price, place or distribution, and promotion - can be used when completing niche marketing.
Introduction
Product/Service
The product/service package must be developed with the needs of the niche customers in mind. A target will eventually buy if his or her perception of the product/service package is one which meets their needs and in which they can place their trust. As Peter Drucker said many years ago, "Help is defined by the recipient".
Equally what the potential purchaser is considering buying is their perception of the product/service package, which may be different from an objective evaluation of the package. A target customer's perception of a product/service package is built up of a host of small impressions... Category: Targeting Articles (Marketing Strategy)
With this approach whereby the members of the target market niche help define the Marketing strategy, the selling approach becomes a natural extension of the marketing approach to prospects.
In the "olden days", companies would make good products and then hang a sign outside their store to encourage people to come in and buy. The marketing 4 P's approach could be seen as a way of making that process more effective. By being more visible through the marketing strategy, potential customers are more likely to come into the store. The hope is that by word-of-mouth combined with the publicity program, purchasers will flock through the doors. This process obviously works and may be the only way if you are dealing with retail markets for low-priced items.
However in other cases, there may be a better way. The Market Niche approach... Category: Targeting Articles (Marketing Strategy)
Target Market - 3 Big Reasons You Need To Know Yours Most of us know it is important to find and target the right audience, but sometimes how or why are unclear. Here, the author explains three reasons knowing and relating to your target audience is critical.
Introduction
Rule Number One when writing marketing materials is "Know Your Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start.
What happens when you define your target market and become intimately acquainted with their needs and problems? Category: Targeting Articles (Marketing Strategy)
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