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How To Measure and Improve Site Success Part 1: Plan and Evaluate Marketing Programs
Measuring and understanding your Website's success is a critical process that is sometimes overlooked.

Instroduction

Measuring and understanding your Website's success is a critical process that is sometimes overlooked. Many times, marketing efforts stop at getting traffic to the site. The next step is to evaluate results. By "connecting the dots" between your marketing programs and end results, you can improve performance. Ultimately, site success depends on how well your site performs with respect to your goals. Measuring actual results against those goals tells you how well your site is succeeding.
Category: Articles (Web Metrics, Measurement, Logs)

How Do I Improve My Web Site Conversion Rate? Part 1
Steve Jackson answers the questions: What do you mean by conversion? What strategies are best when no online conversion is possible? How do you get someone to notice your site when several others are selling the same products? How do you get contact information for a company you want to sell to? Where do you look in the Web logs for information? What factors have the biggest impact on sales conversions?
Category: Articles (Web Metrics, Measurement, Logs)

How Do I Improve My Web Site Conversion Rate? Part 2
Questions answered in this installment include: Does it help to track visitor behavior through software? What software tools do you recommend? What is the difference between log-based and browser-based measurement? What are average conversion rates? How do I improve my conversion rate?
Category: Articles (Web Metrics, Measurement, Logs)

How Do I Improve My Web Site Conversion Rate? Part 3
The final installment of this three part series answers: How do keywords effect conversion rate? Is PPC worth the money? How do you cater to a mix of Website visitors? How much traffic do you need to test? Are top search engine rankings necessary?
Category: Articles (Web Metrics, Measurement, Logs)

Website Marketing Program Success: Web Metrics
Article discusses ways to measure Internet marketing program succes through Web metrics.

Introduction

Measuring and understanding your Website's marketing performance is a process that is sometimes placed permanently on the "back burner." Knowing how and why your Website marketing programs perform the way they do, however, can lead to greater success. In Part 1, http://www.websitemarketingplan.com/Arts/SiteSuccess.htm , we looked at how to improving Website marketing success through marketing planning and project evaluation. Here, we'll look at several Web metrics, ways to measure and improve your Website marketing by understanding the data. The specific data you collect and analyze will depend on your Website goals and resources available to you. Here are just a few of the measures to consider, along with ideas for making related Website marketing programs a success.
Category: Articles (Web Metrics, Measurement, Logs)
 
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