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Implementing Super Bowl Marketing and Advertising Techniques (No Deep Pockets Required)
The article explains various marketing techniques as demonstrated by Super Bowl advertisers and gives examples.

Introduction

Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl commercials. While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials - past and present - demonstrate several marketing techniques we can apply elsewhere. Here are some lessons for us all, as demonstrated by Super Bowl advertisers:

Entertain

The primary focus of Super Bowl commercials is usually entertainment. After the fact, discussion and analysis revolve around how amusing or interesting the commercials were. Little or no mention, however, is made of how effective they were in advertising the product.
Category: Examples from Life (Marketing Articles)

13 Lessons In Marketing From The Super Bowl
Marketing lessons from Super Bowl XXXVI as demonstrated by the game itself and advertisers / sponsors.

Introduction

Each year, the Super Bowl provides marketers opportunity to study and learn from the game's advertisers, players, and coordinators. Super Bowl XXXVI was no exception. Foremost, of course, was The Game's appropriately patriotic theme. America's mettle and proud heritage were showcased to the world through this year's red, white, and blue logo; music selection by the performers; and depictions of historic U.S. icons. The Game further supported U.S. patriotism through the presence of the armed services, police department, and fire department at the game as well as interviews with troops in Afghanistan.

Finally, as if by design, the unlikely Patriots won the championship.

Lessons from the Advertisers...

Category: Examples from Life (Marketing Articles)

6 Lessons In Profitable Target Marketing From MLB
Observes how major league baseball ( mlb.com ) uses different business models and profitable techniques to gain revenue from the Website.

Introduction:

Does your business struggle with profitable online marketing? If so, you are not alone. Attracting the right customers to a site and keeping them coming back - while also turning a profit - can be a challenge. Consequently, I'm always on the lookout for ways to demonstrate profitable online strategies. Last night, as I watched the Baseball All Star Home Run Derby and visited Major League Baseball's Website, it struck me. The league is doing many things to effectively find and attract targeted Web customers, while simultaneously generating revenue.
Category: Examples from Life (Marketing Articles)

5 Small Business Management Lessons From a Longshot - A Heartening Belmont Victory
Read five small business management lessons to be learned from trainer Ken McPeek and jockey Edgar Prado.

Introduction

Like many, I watched the Belmont Stakes hoping to see the first Triple Crown in 24 years. Instead, I saw the 70-1 long shot, Sarava, appear from nowhere to win. We should take heart from this unlikely victory. As small business managers, owners, and entrepreneurs, the "big shots" often see us as long shots - worth a cursory notice, but rarely more.

As I listened to trainer Ken McPeek and jockey Edgar Prado after the race, I realized their win was not a fluke. Victory was the result of several intelligent actions and decisions. Apply these same actions consistently, and you can win your own "Belmont Stakes":
Category: Examples from Life (Marketing Articles)

Superbowl 2005 Advertising and Marketing Lessons
Demonstrates marketing and advertising examples from the Superbowl in 2005. Examples include Tabasco Brand, Fox Broadcaster Joe Buck, New England Patriot’s Head Coach Bill Belichick, and Paul McCartney.

Introduction

Advertisers, performers, broadcasters and coaches involved with the 2005 Superbowl demonstrated several marketing and management lessons during the course of the game.

Stay with a winner.

This year's Tabasco commercial demonstrated how one can maintain effectiveness by carrying over successful elements to a new campaign. In 1998, Tabasco ran a simple, wordless Superbowl ad that was both entertaining and effective at communicating the brand’s primary benefit.

The 1998 Tabasco commercial shows a man sitting, eating pizza on his front porch. Before each bite, he splashes on a liberal dose of Tabasco sauce. A mosquito flies in, bites the guy on the hand, and flies off. A second later, we see the mosquito explode in a mass of flames. Cut to the guy chewing and smiling, Tabasco bottle clearly displayed on screen. It doesn’t get any simpler than that.

In 2005, Tabasco used that same simple, wordless format for another Superbowl commercial.
Category: Examples from Life (Marketing Articles)

Super Bowl Advertising and Marketing
Super Bowl fever is nearly upon us, which (naturally) brings thoughts of Super Bowl advertising and marketing. In case you missed them before, here are three articles on Super Bowl marketing and advertising techniques.
Category: Examples from Life (Marketing Articles)

Beyond the Super Bowl: Advertisers’ Strategic Marketing Campaigns
The cost to run a 30-second spot during Super Bowl XV is a reported $2.6 million, far beyond a small business marketing budget. By looking at the larger strategic picture, however, we can all pick up some tips on how to better market our own small businesses. The article explores techniques advertisers used beyond the commercials in their marketing campaigns.
Category: Examples from Life (Marketing Articles)

A Product is More Than Your Product
I had a wonderful Thai dish for lunch today. I’ll likely never return to the restaurant, however. Although the dish itself - the “product” - was delicious, the entire “Product” was a disaster. The restaurant owner failed to understand that there’s more to his Product than the dish itself and that when it comes to marketing, the customer’s perception is reality.
Category: Examples from Life (Marketing Articles)

Lessons in Prosperous Competition - Vegas Style
A recent trip to Las Vegas inspired thoughts about how direct competitors can thrive in the same physical or virtual space. I often hear people overly concerned that their actions will somehow help the competition. While it’s strategically healthy to be aware of competitors’ activities, an obsession with doing absolutely nothing to help a competitor can be detrimental to your own business.
Category: Examples from Life (Marketing Articles)

03/13/2006 - Website Marketing Plan News
Note From Bobette...Hello Folks - It’s been a busy month for me. Tim (my beau of 20+ years) and I were married in Las Vegas. It took a while, but we finally decided the relationship was going to “stick.” We had a virtual wedding, broadcast over the Internet (of course). You’ll find a link to the Webcast and pictures in the “Bobette and Tim Were Married in Vegas This Month” section.

Naturally, the trip inspired a few ideas for marketing articles (some a bit racy for this G-rated publication. lol). Something that amazes me about Las Vegas is it’s an isolated place in the middle of the dessert, yet a thriving industry - with direct competitors operating side-by-side -has developed over the years. “Lessons in Prosperous Competition - Vegas Style” explores that phenomenon.

On a broader note, Scottie Claiborne’s “Why the Heck Do You Have a Website Anyway?” reminds us that our Website - just like any other business venture - must have a goal in order to succeed.
More...
Category: Examples from Life (Marketing Articles)

Marketing Articles - Real Life Examples

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