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Off Line Marketing for On Line Results
Article about ways to market your virtual business in the physical world.

Introduction

So you’re all “Googled” out, are you? You’ve been working feverishly placing e-zine ads, paying for placement and position with search engines, buying online classifieds, and trying to optimize search engine rankings for your website.

All of that effort and money may be paying off for you, or it may be your greatest source of frustration. Most new businesses on the Internet quickly discover that there is no magic formula to driving website traffic higher.

If you’re looking for innovative methods of marketing your on-line business, start thinking like an off-line marketer. The tried and true marketing practices employed by traditional businesses represent significant value to your on-line venture. Before placing your next bid with a Pay-per-click engine, consider some of these marketing initiatives...
Category: Articles (Marketing Website Offline)

5 Ways to Encourage Impulse Purchases with Online Marketing
How to use demonstrators' impulse purchase techniques online.

I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase.

I was at one of those big show events and walked past a demonstration booth. I even knew it was coming. About 50% of the people walking out were carrying two bright yellow cylinder-things.

As we walked toward the convention center, I told Tim (my other half), "There's one of those guys with a microphone in there, doing a demonstration. He gets people so excited they think they have to buy those things. They over-pay then never use them." I said this a bit smugly. I know of such things, so I wouldn't succumb.

Yeah, right. This guy was good. So good, I came away with five ideas for increasing sales from impulse purchases and ideas on how they might be applied online.

Next time you evaluate short-term sales and online marketing strategies, think about and apply these five impulse purchase lessons...
Category: Articles (Marketing Website Offline)

Marketing Your Web Site Offline?
Article explains how a Website can save your business money and gives ways to market your Web site offline.

Introduction

A couple days ago, I met an interior decorator at a networking event. Since I am in the web design business, I asked her if she had a web site for her business. She replied that she had a web site a couple years ago, but never got any business from it so she shut it off.

My next question was "Well, how did you market it?"

She stared at me blankly and asked "Market it?"

I hear that response or variation of it almost daily. Many people believe the old adage, "If you build it, they will come." But web sites don't work that way. A web site can be a great marketing tool, if used correctly. Simply, sticking a web site out there and waiting for the customers to start pouring in is not the correct way to use a web site.
Category: Articles (Marketing Website Offline)

Internet Marketing for Local Small Businesses
Article explains ten Internet marketing strategies local small businesses can use in their marketing programs

Introduction

Not long ago I was speaking to a C.P.A. friend of mine who had invested a significant amount of his marketing budget to build an online presence. He spent a lot of time carefully designing the site and providing information and graphics to bring it alive.

Once the site was completed and the switch was turned on there was a sense of pride and accomplishment with high hopes that the website would provide a marketing spark that would help to increase his client base.

After several months, with next to no traffic, my C.P.A. friend confided that he regretted investing so much money in something that brought so little value. After all, he mentioned, it’s not like he was selling his services to clients outside his local town.

After consulting with him I offered several strategies that he could use to increase the amount of local, hometown visitors to his website. If you are a small “offline” business you may find several of these innovative strategies useful to your local Internet marketing efforts.
Category: Articles (Marketing Website Offline)

Pros and Cons of Direct Mail Advertising
Selling by mail can be an easy and relatively inexpensive method of selling your products or services, and it is used far more often than most people realize. However, your success depends on the method you use in presenting your offering to your prospects. In direct mail advertising you are sending your "salesmen" out to sell for you. If you present 1,000 offers, you have 1,000 salesmen helping to sell your product or service. Article explains the advantages and disadvantages of this.
Category: Articles (Marketing Website Offline)

Radio Advertising Pros and Cons
280 million people own more than 300 million radios and, contrary to the predictions of doom, radio still fills a strategic advertising role for businesses both large and small. It is a relatively inexpensive way of reaching people, and it has often been called the “theater of the mind” because voices or sounds can be inexpensively used to create specific moods or images.
Category: Articles (Marketing Website Offline)

Magazine Advertising - Pros and Cons
Under certain circumstances, magazine advertising can play an important part in your overall marketing mix. Magazines are usually weekly or monthly publications. There are two categories: trade magazines and consumer magazines. Investigate which type would work best in your situation:
Category: Articles (Marketing Website Offline)

Marketing a Website Offline - Articles

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