Article writing as part of a marketing plan can increase brand equity as well
as improve a company's (or individual's) image with the target audience. Writing
and distribution of related articles is also a viable strategy for many types of
businesses. There are several reasons article writing can be beneficial to a
business:
- When published in newsletters, ezines, and other publications the article
exposes your writing to very targeted audiences.
- On the Web, each published article can provide a link to your Website, which
brings in pre-qualified, targeted leads to your business.
- Those same links increase link popularity, which is a component of most search
engines' ranking formulas.
- Articles demonstrate expertise and quality level of a person or business,
which creates sales leads.
- Distributing articles also exposes your work to a wide range of potential
business partners.
- In some cases (with assignment of rights, for example), print publications
will pay to print articles, providing a new revenue stream in addition to added
exposure.
