Small Business Management - Articles

Search:

phrase

Top >> Small Business Management >> Articles (Small Business Management)

Small Business Management Articles
Small business management articles by Bobette Kyle. Covers management strategies, decision making, and other marketing topics.
Category: Articles (Small Business Management)

Six Affordable Strategies to Build a Cash Cow
Article explains several different ideas and marketing strategies a small business can use to generate a positive cash flow.

Introduction

Small businesses must be extra imaginative with their marketing efforts in order to attract customers and get them to open their wallets. Even more challenging is that most entrepreneurs have shallow pockets and shoppers are being more selective as a result of the sluggish economy and volatile stock market.

The following are six proven low-cost marketing ideas that help small businesses increase sales and generate referrals, ultimately helping you build your cash cow, while spending very little....

Category: Articles (Small Business Management)

10 Tips on Budgeting for Business People and Small Companies
Download the free PDF "10 Budgeting Tips for Business People and Small Businesses" from this page.

You may also order a print copy. Send $2.00 check or money order (for printing, handling, and mailing) to:

Web Marketing Place
Budgeting Tips Sheet
8050 Watson Road, Suite 315
St. Louis, MO 63119

Category: Articles (Small Business Management)

Putting Your Marketing Programs Into Motion
Small business marketers and managers often have so many projects going on, it is difficult to stay "on track." Article explains how to stay on schedule using timelines.

Introduction

Once you decide upon a particular marketing program, you are likely eager to take some action. Before implementing a program, however, you should set measurable goals that tie into a supporting strategy. When planning your programs, be sure to build in ways to track and measure so that later, when analyzing performance, you can tell if a marketing program was successful. Also be sure to document any assumptions you made when goal setting. This will help with post-program analysis. Finally, when choosing any outside vendors for your marketing programs, check out their reliability and reputation.

Developing Action Plans...
Category: Articles (Small Business Management)

How to Defuse a Potentially Dangerous Work Situation
In a perfect world our employees would perform perfectly and act like well-behaved adults. All too often, bad behavior in the workplace is commonplace. The path of least resistance is to remain in denial by rationalizing bad behavior, and pretending it isn’t happening. You convince yourself that the issue isn’t important, or that you hope the matter will clear up by itself up in due course. This course of action is usually not very effective. A problem employee is often emboldened by non-action and the behavior often gets worse. In a very real sense, you lead by what you tolerate. By approaching the problem the right manner, you can often defuse a potentially dangerous situation.
Category: Articles (Small Business Management)

Newspaper Advertising - Advantages & Disadvantages
Paid-circulation newspapers are a popular advertising medium for most local businesses. They are the oldest forms of mass media and they continue to be one of the largest, as measured by volume of advertising dollars. Industry giants, as well as the local convenience stores, use newspapers to advertise. Every community has its own newspaper. There are over 1,600 paid-circulation daily newspapers in America and several thousand additional local weekly papers as well.
Category: Articles (Small Business Management)

Television Advertising - Advantages and Disadvantages
Watching TV is the most common leisure activity in our country today. It is the medium where the consumer spends the most “attentive” time. A number of surveys report average daily television viewing time as high as five to six hours. No wonder it has grown into a giant advertising medium.
Category: Articles (Small Business Management)

Is Your Website Pulling Its Weight As A Business Tool?
A Website is a business tool as well as a marketing tool and can help make many departments within your company more efficient. Which, in turn, increases your company’s customer service, reputation and profitability. The article explains how to uncover ways *your* Website can function as a company business tool.
Category: Articles (Small Business Management)

Small Business Management - Articles

483 S. Kirkwood Road, #113, St. Louis, MO 63122