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Five Common Misconceptions to Achieving Success with your Online Business
SEO expert Robin Nobles explains five reasons your site may not be profitable and some ideas for making your Internet marketing plans more successful.

Introduction

How successful is your online business? Are you achieving the monetary rewards that you'd hoped to achieve when you set up your Web site?

If not, you may have fallen prey to one of five common misconceptions to achieving success with an online business.

Misconception #1: If you put up a Web site, people will come. Regretfully, this is far from the truth. Competition is fierce on the Internet, and you must learn how to compete in order to have a successful online business. Putting up a Web site is the first step, but doing nothing more will ensure your site's failure.
Category: Articles (Internet Marketing Plans / Marketing)

Web Marketing Articles - Internet Marketing Strategies, Analysis
Marketing articles to help you improve Internet marketing plans for your Website. Categories include: Internet Marketing Strategies, Web Marketing Analysis, and More Marketing Articles.

Category: Articles (Internet Marketing Plans / Marketing)

They're Searching So Why Aren't They Buying?
Article gives details on how to market a Website taking into account the five-step customer decision making process.

Introduction

There seems to be a common myth regarding site visitors and the buying process these days. I've heard this statement more than a few times over the last several months: "My visitors find me when they use search engines. They type in the exact key phrases I'm listed under. So when they get to my site why aren't they buying?" The simple answer is that they aren't ready to buy yet.

Just because surfers type a specific key phrase into a search engine does not mean they are ready to buy. In fact, it could mean just the opposite.

The buying process is made up of several stages, and your site visitors could fall into any one of the five. Let's say a surfer typed "water filtration systems" into Google. This same key phrase can be used by people in all five of the buying-process stages. Take a look at the steps, and I'll show you why - during each one - your visitors might come to your site.
Category: Articles (Internet Marketing Plans / Marketing)

Internet Marketing or What's That You Said?
Article helps make your Internet marketing plans more comprehensive by explaining the definition of several Web marketing terms, including: ROI (return on investment), impression, hit, page view, unique visitors, stickiness, customer acquisition cost, CPM, CTR, conversion rate, CPC, CPA, PPC, and more.

Introduction

Planning an Internet marketing strategy? Will you get the best ROI from a CPA, CPC, PPL, or a hybrid model? And how will you track your CPM and determine your CTR?

HUH?

If you're new to business and trying to learn how to market on the Internet, your first reaction will be complete bewilderment. Come to think of it, why am I suggesting this happens only to people who are new to business? I'm betting you'd find Fortune 500 CEO's who don't know their PPC from their CPA

Egads! And they say government employees talk in acronyms and jargon. They never came up with anything close to what you'll find on Internet marketing forums and bulletin boards.

Daunting as it is, you'll need to know this stuff eventually. So, pour yourself a strong cup of something and plow through these definitions:
Category: Articles (Internet Marketing Plans / Marketing)

Jumpstart Your Local Business. Get Online.
Article explains five different Internet marketing strategies for your local business.

Introduction

If you're not marketing your local business online, opportunity is passing you by. So many people focus on the Internet's global reach that its potential benefit to local business is often overlooked. Global information is great, but people's day-to-day lives are local. Now that so much information is available online, more consumers see the Internet as something useful instead of a passing fad.

Here are 5 ways that consumers are using the Internet.
Category: Articles (Internet Marketing Plans / Marketing)

8 Reasons To Get Your Local Business Online
Article explains eight reasons to market your local business online. Topics include: Targeting, Cost, Communications, Networking, Publicity, Competition and Customer Service.

Introduction

If you're a local business owner, you've probably been wondering what to do about the Internet. Maybe you have already have a website, but it's taken more money out of your pocket than it's put in it.

You might be thinking you should get online...but you've heard it takes too much time and money. It's tempting to ignore the issue and hope it goes away, but there are some very good reasons to get moving - and here are 8 of them.
Category: Articles (Internet Marketing Plans / Marketing)

Online Business Development
Collection of articles to help with Internet marketing and marketing your Website offline.
Category: Articles (Internet Marketing Plans / Marketing)

Short Term vs Long Term Marketing Efforts
To make your online marketing plan most effective, thread long-term and short-term marketing efforts so that sales are stable and consistent over time. The author explains and gives examples of both long and short term marketing programs.

Introduction

In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts.

Short-term marketing efforts tend to cause sudden sales spikes which rarely last. These sharp sales increases are usually the result of a targeted marketing campaign or time limited offer. While short-term marketing produces sales, long-term marketing efforts must be mixed in to sustain sales.
Category: Articles (Internet Marketing Plans / Marketing)

51 Online Marketing Tactics
There is no single "magic formula” to a successful Website. You can, however, make your own magic with a mix of web marketing programs that is right for you. Your choices depend upon your overall goals and strategies.

A laundry list of Internet marketing tactics that have worked for others -- and some of the benefits or features of each -- is in the article. They are in no particular order because each Website is unique. The tactics that will help you reach your goals may be completely different than the tactics that are right for another Website. Read on to get the ideas flowing...
Category: Articles (Internet Marketing Plans / Marketing)

Making It Easy for Customers To Choose You
Here’s something every web site owner should know. When visitors come to your site, they are looking for a reason to buy from you.

Think that’s stating the obvious? You’d be surprised! I come across countless sites every day that do everything but give the visitor a reason to buy, subscribe, click, call or otherwise take action. It’s a fatal mistake in any business, but it’s especially damaging for web-based companies.

Karon goes on to explain how to go about differentiating your business online.
Category: Articles (Internet Marketing Plans / Marketing)

5 Ways to Convert Offline Strategy to Online Marketing Success
You may tend to look at offline and online marketing differently, building separate strategies and marketing plans for each. Thinking differently, however, could better grow your business. Most goals and strategies that work offline apply online as well (and vice versa). The underlying concepts are the same but executions differ. Some examples follow.
Category: Articles (Internet Marketing Plans / Marketing)

Articles About Internet Marketing

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