Affordable Marketing / Market Research Article explains how to conduct market research online and explains the differences between primary and secondary research as well as qualitative and quantitative.
Introduction:
Until the Internet became a reality, limited budgets kept most types of marketing research (or market research if you are researching a target market) out of reach for entrepreneurs and other small-budget businesses.
Today, through the Internet, small-budget businesses have more research options. Secondary research sources are easier to find. More affordable primary research methods - both qualitative and quantitative - are available online as well.
Category: Articles (Market Research)
Although the concept of Website marketing is no longer new, some still think of online marketing planning as separate from the general marketing plan. This could detrimental to sales and profit because many of the underlying concepts are the same both online and off. It is the implementation that varies. “5 Ways to Convert Offline Strategy to Online Marketing Success” helps you consider some of the ways traditional marketing concepts can be applied online. Also, Jeff Baas’ article helps you “push the envelope” by executing in surprising fashion.
