Don't Gimme No Solutions!
Rant about business people using technical and other jargon to explain products and ideas.
Introduction:
Ever thought that this whole technology thing is just too confusing for the average person to understand? Ever visited a Website to learn about a new computer product only to leave the site muttering, "I don't get it. It's way too complicated?"
Well, if you have, you're not alone, and the problem may not be of your making. The way I see it, the technology marketers on the Information Superhighway are spinning their wheels in a morass of jargon and hype. The result? A phenomenal tendency to say much and communicate little. When these Marketer Persons put pen to paper, or fingers to keyboard, who the *^&* knows what they're talking about? Not me, and certainly not the end user, the person who might actually want to buy the product, if they knew what it was and what it cost and how they might use it.
Category: Articles (Marketing Communications)
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