Grassroots Marketing Seminar and Dinner with Shel Horowitz
Sunday, May 15, 2005 - St. Louis, Missouri

The St. Louis Publishers Association (SLPA) is hosting a special educational event - Grassroots Marketing and Sunday Dinner with Shel Horowitz - 5:00-8:30 PM on May 15 at the Sheraton in Clayton. Doors open at 4:30.

Join Shel and the SLPA for a networking dinner and an enlightening evening of grassroots and frugal marketing fun.

Authority on Affordable Marketing

Shel is one of the foremost authorities on affordable, effective marketing. His third marketing book, Grassroots Marketing: Getting Noticed in a Noisy World, was a finalist for ForeWord Magazine’s Book of the Year Award. In June 2003, convinced that there was a better way to run a business than the methods used by Enron, WorldCom, and Arthur Anderson, Shel released his fourth marketing book, Principled Profit: Marketing That Puts People First. He propelled this book into the Top Ten on Amazon.com by using the same inexpensive methods he’ll share at the seminar.

Google his name and be blown away by over 170,000 references to him! And amazingly enough, he spends very little money on marketing. Check out his sites and learn from his masterfully-maintained online presence: www.frugalmarketing.com, www.principledprofits.com, www.frugalfun.com, and www.accuratewriting.com.

This should be a wonderfully entertaining and information-packed evening of great ideas and insights on the best ways for authors and book publishers to market their books without spending a lot of money.

Registration Information

Register by the earlybird deadline for the best rate!

General Admission:
$60.00 earlybird - by May 5
$75.00 advance - by May 11
$90.00 at the door

SLPA & PMA Member Admission:
$45.00 earlybird - by May 5
$60.00 advance - by May 11
$75.00 at the door

Mail the registration form (Acrobat PDF file) along with a check payable to St. Louis Publishers Association to:

SLPA
P.O. Box 410182
Creve Coeur MO 63141

See the Frugal Marketing Seminar registration information page for more details or call Lynnette Schuepbach (618) 558-0054 or Sue Sylvia (314) 290-8611 for more information.