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Marketing Plans & Programs Articles
Tips to help small businesses get through the fourth quarter marketing plan season and helps those in need of ideas decide what to write in their marketing plans.
This PDF explains eleven ways to improve profit through your Website.
Articles and resources are listed under each.
Evaluating Plans
Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if
using personal-contact tactics such as networking. Article explains seven ways to determine marketing plan effectiveness.
Improving Marketing Plans and Profit
Marketing plan effectiveness is in part due to the marketing mix of promotion, product, place (distribution channel), and price
you choose for your marketing plan. Including both short term and
long term strategies in your plans makes for a more profitable marketing mix both on
and off the Internet. Article explains and gives examples of both.
Strategies
A recent debate started me thinking about how some marketing
plan strategies and programs can be right for one Website, but wrong for another depending upon the
site's purpose and the underlying reasoning behind the action. If an action doesn't
directly and logically plug into a site's marketing plan goals then there are
likely more profitable ways to spend that time and effort. Part 1 of this series
looks at including third party articles on your Website as a marketing plan
strategy.
When developing new products and strategies for
a marketing plan, coming up with unique ideas is often a
struggle. Article details two brainstorming techniques to apply
when developing your plan or new products. Several brainstorming
resources are also included.
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