- "This marketing plan
process shows
marketers and small business managers how to better market to Web customers on the Internet." --Bobette Kyle, Author of "How Much for Just the Spider,Targeted Website Marketing for Small-Budget Businesses,
a resource for small business, entrepreneurs, and business
educators.
Implementing a particular marketing program also means tracking and
measuring success (so the program's performance can be evaluated and
improved upon); staying on schedule; and staying within your
marketing plan budget. Therefore, when planning your programs, it's
critical to build these into the process. Article explains how to
use action plans and time lines to improve marketing performance.
Price
is an often overlooked marketing strategy, as many tend to focus on promotions
or advertising. Pricing strategies, however, can have a large impact on sales
and (more importantly) profit.
Tips to help small businesses get through the fourth quarter
marketing plan season and helps those in need of ideas decide what
to write in their marketing plans.
Finding the time and commitment to develop an online marketing plan
can be
difficult. There are so many other obligations vying for our attention it is tempting to
push plans to the back burner. This means, however, putting your
business at a disadvantage. The article explains.
Business owners often find it difficult to know whether their
marketing tactics are working. This can be especially tricky when
you use a combination of marketing activities simultaneously, or if
using personal-contact tactics such as networking. Article explains
seven ways to determine marketing plan effectiveness.
Marketing plan effectiveness is in part due to the marketing mix of promotion, product, place (distribution channel), and price
you choose for your marketing plan. Including both short term and
long term strategies in your plans makes for a more profitable marketing mix both on
and off the Internet. Article explains and gives examples of both.
When developing or
updating plans, knowing where to start is often a
challenge. To better develop effective strategies to use in your
marketing plan,
begin by gathering information about both your company and the
larger environment (competition, trends, statistics,
etc.). This affects your marketing plan decisions throughout the
process.
The article includes 11 different information categories marketers can to turn
to when creating plans. Also includes links to specific market information
resources.
For those new to marketing plans, the thought of writing a marketing plan from
start to finish may feel daunting. It need not. Article explains content to
include when writing a basic or expanded marketing plan.
A recent debate started me thinking about how some marketing
plan strategies and programs can be right for one Website, but wrong for another depending upon the
site's purpose and the underlying reasoning behind the action. If an action doesn't
directly and logically plug into a site's marketing plan goals then there are
likely more profitable ways to spend that time and effort. Part 1 of this series
looks at including third party articles on your Website as a marketing plan
strategy.
When developing new products and strategies for
a marketing plan, coming up with unique ideas is often a
struggle. Article details two brainstorming techniques to apply
when developing your plan or new products. Several brainstorming
resources are also included.
