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Writing marketing plans - Tell A FriendCreate a Marketing Plan
by Marcia Layton Turner 

Build sales with this collection of proven marketing tools and templates
Marketing Builder Software

Become a hero overnight with this collection of step-by- step instructions, samples, and over 80 templates to help you get the best results for your marketing investment.

 

Note from Marketing Plan Articles .com publisher Bobette Kyle: Here, Marcia Layton Turner explains why having a marketing plan is important and provides some ideas for promotional programs to consider when creating a marketing plan.

Although virtually every entrepreneur or business owner has ideas about how to market their company's products or services, few actually have a written marketing plan. Whether your marketing budget is $1,000 or $1,000,000, it makes sense to plan out how, where and when you will spend it throughout the year.

Creating a marketing plan can save you both time and money. For instance, a plan makes it possible for you to buy advertising space in bulk, rather than on a month-by-month basis, providing you with frequency discounts.

Small Business
Marketing Plan
Software:

Small business marketing plan software

A plan also forces you to think through marketing issues thoroughly so that you don't have to keep reevaluating new promotional opportunities as they arise.

Most marketing plans contain the following Information:

  • A description of your product or service.
  • An assessment of the current situation your company is facing in the market.
  • An overview of your target market(s).
  • An evaluation of your competition.
  • A rundown of your pricing strategy.
  • An outline of your distribution and sales channels.
  • Your goals for growth during the next one year and five-year periods.
  • Details of your promotional methods and budget.

In trying to reach your most promising sales prospects, use some of the following marketing methods as part of your plan:

Advertising. Promote your company through yellow page ads, classified ads, display ads in newspapers, magazines, and newsletters, and commercials on TV and radio stations.

Direct mail. This includes sending printed information to an individual or business in the form of a brochure, postcard, letter or newsletter.

Marketing literature. Every company needs some form of printed material to explain their product's or service's capabilities, from a simple tn-fold brochure to a glossy capabilities piece.

Premiums. To keep your company name m front of people, give away calendars, pens and pencils, magnets, hats or other items, imprinted with your company's logo.

Public relations. Secure free media exposure for your company or product by issuing press releases, writing articles, creating a newsletter, making speeches, or sponsoring a special event.

Telemarketing. Installing multiple phone lines, a toll-free number and voicemail are ways of making it easy for customers to reach you.

Trade shows. Make contact with suppliers, customers, and distributors at business-to business or consumer shows.

By putting your marketing objectives down on paper, along with strategies for how you will use the marketing tools available to you, you'll be much farther along in reaching your company's goals for growth.

About the Author

Marcia Layton Turner writes for and about small business. Read samples of her work, and learn about her books, at her website: www.MarciaLaytonTurner.com

 
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Featured Planning Resources
 Sample Marketing Plans
 Marketing Plan Outline (Article)
 Planning Outline (PDF)
 Free Planning Game
 Printable Crossword
 More Marketing Plan Info

Writing The Plan
 Marketing Strategies, Plans
 Getting Started
 2008: Plan for Profit
 Setting Overall Objectives
 Setting Marketing Goals
 Marketing Plan Write-Ups
 Marketing Plan Into Action
 More on Marketing Planning
 Action Plans
 One-Day Marketing Plan

Choosing Planning Resources
 budget dilemma
 deciding whom to trust
 choosing resources

Incorporating SWOT and 4 P's
 Summary / Overview
 Market Niche / SWOT Analysis
 Marketing 4 P's
 Selling / Conclusion

More Marketing Plans Articles
 Evaluate Effectiveness
 Identifying Your Niche
 Do You really NEED A Plan?
 The Essential Contents

Press Releases & Tips
 Have a Better Plan This Year
    (PDF document)
 Small Biz Marketing Tips
 Calm Mrktg Plan Panic, PDF
 

St. Louis, MO Resources 
 Book Marketing (SLPA)
   Publishing Your First Website
   Marketing a Book Online
  St. Louis Web Development
  St. Louis, MO Small Business

About Bobette Kyle
(this site's publisher)

 General
 Credentials
 Contact
Bobette's Book
 Strategic Website Marketing

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