Offers Small Businesses Tips For a More Effective Marketing Plan

For this planning season, offers tips to help small businesses create a more effective marketing plan and guides those in need of ideas in deciding what to write in their marketing plans. “The fourth quarter, a busy time in general for many businesses, is also budgeting and planning time for next year,” says site publisher Bobette Kyle. “A lot of people are at a loss when it comes to deciding how to most effectively approach the marketing plan process. Consequently, we provide many small business marketing tips and resources,” including a PDF download titled “7 Tips for a More Effective Marketing Plan,” available now.

Articles and other planning resources are featured on the site as well, including a new searchable directory of marketing and management articles and Kyle’s Web marketing book, “How Much For Just the Spider? Strategic Website Marketing.”

The focus is on making planning easier by taking small business people step-by-step through the planning process and helping them find resources that are right for their specific situations.

Kyle, now an independent author and publisher, began thinking about the availability of inexpensive, small business marketing tips and planning resources while a budget-strapped Vice President of Marketing. “It can be extremely difficult for those working with a small budget to juggle day-to-day marketing and operations activities. With added planning responsibilities in the fourth quarter, small business managers and owners tend to be on the lookout for marketing tips and resources to make their jobs easier.” This need spawned the Website and Kyle’s Web marketing plan book.