Marketing Strategies and Planning

Aside from the elsewhere mentioned marketing planning software and templates, you can also learn marketing strategy by using various marketing plan tool kits (note: example in the preceding link is for completing an Internet Marketing Plan) or by reading marketing plan books that will show you step-by-step how to write a strategic marketing plan. There is also the option of outsourcing the project to a marketing consultant or agency, who will work with you in writing a business strategy.

If you prefer to research the topic, then develop strategy on your own, then explore WebsiteMarketingPlan.com. This information-based site includes articles written by a variety of consultants and authors, each with a unique approach and view on marketing planning. For example...

• "Porter's Five Forces and SWOT" explains two popular methods
  for industry analysis and marketing strategy development. >>

• "Pricing Strategies in Marketing" gives an overview of
  several pricing-related strategic moves. >>

• "Your Seven-Day One-Step Marketing Plan" explains
  how to quickly develop an actionable marketing plan. >>