Marketing Strategies, Plans
Marketing Strategies and Planning
Aside from the elsewhere mentioned marketing planning software and templates, you can also learn marketing strategy by using various marketing plan tool kits (note: example in the preceding link is for completing an Internet Marketing Plan) or by reading marketing plan books that will show you step-by-step how to write a strategic marketing plan. There is also the option of outsourcing the project to a marketing consultant or agency, who will work with you in writing a business strategy.
If you prefer to research the topic, then develop strategy on your own, then explore WebsiteMarketingPlan.com. This information-based site includes articles written by a variety of consultants and authors, each with a unique approach and view on marketing planning. For example…
The most comprehensive, easy to understand marketing plan method / software combination I have come across. Read Bobette’s review >>
- “Porter’s Five Forces and SWOT” explains two popular methods
for industry analysis and marketing strategy development. >>
- “Pricing Strategies in Marketing” gives an overview of
several pricing-related strategic moves. >>
- “Your Seven-Day One-Step Marketing Plan” explains
how to quickly develop an actionable marketing plan. >>
