Marketing Plans & Programs Articles

10 Tips To Help Calm ‘Marketing Plan Panic

Tips to help small businesses get through the fourth quarter marketing plan season and helps those in need of ideas decide what to write in their marketing plans.

Web Marketing Tip Sheet

11 Strategies for Making More Profit

This PDF explains eleven ways to improve profit through your Website. Articles and resources are listed under each.

Evaluating Plans

7 Ways To Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking. Article explains seven ways to determine marketing plan effectiveness.

Improving Marketing Plans and Profit

Marketing Mix Article

Marketing plan effectiveness is in part due to the marketing mix of promotion, product, place (distribution channel), and price you choose for your marketing plan. Including both short term and long term strategies in your plans makes for a more profitable marketing mix both on and off the Internet. Article explains and gives examples of both.


Third Party Articles

A recent debate started me thinking about how some marketing plan strategies and programs can be right for one Website, but wrong for another depending upon the site’s purpose and the underlying reasoning behind the action. If an action doesn’t directly and logically plug into a site’s marketing plan goals then there are likely more profitable ways to spend that time and effort. Part 1 of this series looks at including third party articles on your Website as a marketing plan strategy.

Brainstorming Techniques

When developing new products and strategies for a marketing plan, coming up with unique ideas is often a struggle. Article details two brainstorming techniques to apply when developing your plan or new products. Several brainstorming resources are also included.