Sample Marketing Plans
Free Marketing Plan Example
Download the marketing plan outline (Acrobat PDF file)
The outline details six sections you may want to include in your plan, as well as links to relevant articles and software.
Read a detailed review of a software program that includes numerous examples and sample text, along with a step-by-step process for completing an organized marketing plan at different detail levels.
Download the example marketing plan (Acrobat PDF File)
This marketing plan sample demonstrates a five step process for strategically creating a marketing plan. The example is an online marketing plan for a small retailer business.
The marketing plan and online promotion manual How Much for Just the Spider? further demonstrates the above process. A detailed sample internet marketing plan is developed throughout the book.
The example illustrates how to write a one page summary sheet; go through five steps to develop a marketing plan; conduct analysis such as SWOT; Porter’s Five Forces; Segmenting, and Targeting; and other marketing techniques.