These
Internet and marketing articles are here to help you - the entrepreneur, small business
owner, or manager - get ideas for developing your online business. Many of the
concepts presented in these articles and resources are applicable both online
and offline, with an eye toward an effective Internet presence. Others address
strategies unique to Website marketing. For example:
Learn 11 different pricing strategies to apply in your marketing plan in
Pricing
Strategies in Marketing.
In 9 Ways to Communicate a Rock-Solid
Identity Bob Baker explains ways to apply traditional branding techniques on
the Internet.
Learn all about
ecommerce
and accepting online payments.
Bobette Kyle explains how to
increase impulse purchases online.
If you are looking for ways
to improve site effectiveness, read 9
Site Design Tips to Increase Your Ecommerce Business and
9 Keys to an Effective Logo.
For ways to market your Web
site offline, click over to
Marketing Your Web Site Offline and
Offline Marketing for Online
Results.
Several articles, including Increasing
Conversions Through Action-Oriented Copywriting, give tips and
ideas for improving Website conversions. You will find other
strategy articles as well.
