One of the least expensive and potentially
most effective ways to promote your Web site or business is
through public relations. These articles and
resources are here to help guide you through
that process. There are a variety of reasons the media
and others may find what you have to say newsworthy.
To find a piece newsworthy, reporters and others in the media
must be able to see a direct connection between the story and
reader or listener interest. If they are not convinced a piece
will be interesting to their audience, they will not be
interested in your news. In other words, your public relations
focus should be on what draws an audience.
Some newsworthy topics may include:
an award or other recognition
local interest topic or angle
association with a celebrity or
expert
topic of mass interest (i.e. current hot
topics)
conferences, lectures, or
classes
public appearances
a contest or competition
public events
recognition in a professional
field
exhibit news
tie-in to a publication’s
regular column
holiday or event tie-in
tips articles
a how-to article
training classes
human interest angle
an unusual event or occurrence
an important event (either observed
or participated in)
volunteer opportunities
leadership or participation
in an organization
a Web site event
The
articles on Public Relations Articles .com will help you develop
an effective, newsworthy public relations plan. For example: