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Section 3 Resources: Website Promotion Programs

 

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Website Promotion Resources

Public Relations
Editorial Calendars, Distributing Free Articles, Message Board Directories, Multi-Channel Press Release Distribution Services, Usenet Newsgroup Sites, Press Release Information/Email Distribution Services, Resources for Leveraging Expertise

Search Engines and Directories
Compensated and Pay Per Click Search Engines, Consultant and Freelance Sources, Finding Specialty Search Engines, Major Directories, Search Engine Management Software and Services, Search Engine Optimization (SEO), Top Search Engine Submission Pages    

Cross Promotion
Affiliate Marketing Information, Affiliate Marketing Management Tools, Affiliate Marketing Providers, Creating Affiliate Programs, Reciprocal Link Sites

Advertising (Paid, Bartered, and Free)
Banner Exchanges, Creating Graphic-based Advertisements, Ezines, Purchasing Web Advertising Space

Advertising (Direct Email Messages)
Autoresponders, Copywriting, Email List Management Services, Email List Management Software, Email List Rental - Paid Recipient Programs, Email List Rental and Broadcast Services   

Electronic Newsletters (Ezines)
Ezine Creation and Content Providers, Ezine List Management, Ezine Directories, Ezine Publishing Information, Text Editors, Writing HTML

Customer Incentives
Coupons; Customer Gift Cards and Certificates; Customized Gifts and Programs; Freebies; Legal Rules and Regulations; Multi-Merchant Reward Programs;   Sweepstakes Programs; Sweepstakes, Contests, and Promotions Directories 

Off-line Tactics
Advertising Directories, Creating Print Newsletters, Direct Marketing Services, Printing Services

These resources were originally developed as companion to the strategic marketing plan development book How Much for Just the Spider? Strategic Website Marketing for Small-budget Businesses. I've updated them as additional appropriate resources come to my attention. In developing these resource lists, I scoured the Web for resources useful to small-budget businesses and entrepreneurs. I looked for sites and services that would help you learn more about Internet Marketing and help you get things done efficiently. My focus is on services that appear to be designed for the needs and time frames of small businesses. Bobette

To the best of my knowledge, resource information was accurate at the time of this writing. Current programs may vary from those reported here. Please let me know if you find any outdated information. Although my intent is to list only upstanding products and services on the site, I cannot personally  make any guarantees. It is wise to check any company out before purchasing, signing any agreement, or making a commitment. Online fraud bureaus and consumer groups are one way to do this. Among them are The Better Business Bureau (and BBBOnline), Fraud Bureau, The Federal Trade Commission, the Internet Crime Complain Center , Complaints.com, and Scambusters. Bobette

 
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