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Top 3 Small Business Marketing Lessons from Super Bowl XLIX

Here it is 2015, and it has been a few years since I have written Super Bowl marketing lessons. Since the last writing in 2010, we’ve moved past an era when the Internet was a new frontier to a time when social media is so richly engrained in our culture it has always existed for […]

And the Award Goes to…Social Media Platform Business Winners for 2014

Throughout the years, my purpose for WebsiteMarketingPlan.com has been to help you understand how basic marketing and strategic principals apply to your business, no matter what current tools are available. You may have noticed I’ve been off on other projects over the last five years (Google Bobette Kyle, and you will get the gist), so […]

Introducing New Planner “by Women, for Women”

We are staying very busy with running Lifestyle Inspirations and publishing MY LIFE MATTERS; Personal Planner for Women. Our latest press release, which is below, details the motivation behind the product. Those of you who have your own home-based business may also be interested in this example, showing how to move your business forward while […]

Announcement: Daysteps Note from Bobette Kyle

Hello everyone. As some of you know, for the past two years I have been working as co-owner of Daysteps LLC, a company that developed and marketed the Daysteps Planner for 2010. Unfortunately, the dynamics of that four-person partnership made dissolving the company our best option. There is, however, good news. Cecilia, Laura, and I, […]

Are Big Super Bowl Ad Spends Logical?

According to CBS, in 2010 a 30-second Super Bowl ad spot cost $2.5-$3.0 million. To those of us whose sales are far lower, this seems wildly excessive. Why would companies continue to set aside mega-budgets for their commercials to be seen on Super Sunday? There is much exposure on game day, of course. But is […]

Super Bowl 2010 Commercials: Consumer Goods, Orgs

I’m putting together a master list of Super Bowl XLVI ads, along with links to each advertiser’s Facebook and Twitter pages. Here’s what I have so far in the categories of consumer goods (non beverage…beer and soda has its own category…more to come) and league / government commercials. Anyone care to help fill in the […]

Learning from Super Bowl Music & Entertainment

Besides the game itself and the commercials, another big attraction surrounding the Super Bowl are the musical performances. Each year, big names perform during half time shows. (On an irrelevant note, The Who are the entertainment for XLIV. Has anyone else noticed the network “playing it safe” with old-school acts since the Janet Jackson fiasco […]

Learning from Super Bowl Tourism Effect

It is no coincidence that each year’s Super Bowl location is awarded years before anyone knows which teams will be playing. The influx of vacationers and fans is a windfall to the city. The tourism, restaurant, souvenir, and entertainment industries (to name a few) all benefit. Your small business (or any other size, for that […]

Biz Lessons from Super Bowl Parties

Do you-as a marketer or business manager-look at all the hub-bub surrounding the Super Bowl and wonder how you can get in on the action? There are ways that do not require a Super Bowl-commercial-sized budget. My latest article, Super Bowl Parties and Entertainment. How Your Business Can Benefit, may give you some ideas. Here […]

Accepting Credit Card Payments Online

As the Internet becomes a part of daily living for more and more people so does making purchases–and using their credit cards–online. Consequently, if you marketing products or services from a Website, it is increasingly critical that you accept credit cards from that Website as well. If you have researched ecommerce at all, you realize […]

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