Website Marketing Plan News, March 19, 2002

Today’s issue includes part three of my four-part Website Marketing Plan series, Strategies for your Website Marketing Plan. The series is a sneak preview of Section 2 in my upcoming book How Much for Just the Spider?. The fourth and final article in the series (tactics), will correspond with the book’s release.

In the Spotlight, “Thou Shalt not Spam!” addresses a question faced by any company with an Internet presence: How do I maximize my search engine positioning while avoiding “spamming” the search engines?

Website Marketing Plan Update, March 2, 2002

In this issue, I have an article that will help you with your Website objective. This is the second of a four part series addressing components of a marketing plan and pointing you toward marketing plan/Internet marketing resources.

In the spotlight, George McKenzie gives some direction on the difference between advertising and publicity. His words of wisdom are applicable both online and off, so as you read his article think how you can get publicity for both your Website and your overall business.