Website Marketing Plan Update, March 2, 2002

In this issue, I have an article that will help you with your Website objective. This is the second of a four part series addressing components of a marketing plan and pointing you toward marketing plan/Internet marketing resources.

In the spotlight, George McKenzie gives some direction on the difference between advertising and publicity. His words of wisdom are applicable both online and off, so as you read his article think how you can get publicity for both your Website and your overall business.