Website Marketing Plan News, March 19, 2002

Today’s issue includes part three of my four-part Website Marketing Plan series, Strategies for your Website Marketing Plan. The series is a sneak preview of Section 2 in my upcoming book How Much for Just the Spider?. The fourth and final article in the series (tactics), will correspond with the book’s release.

In the Spotlight, “Thou Shalt not Spam!” addresses a question faced by any company with an Internet presence: How do I maximize my search engine positioning while avoiding “spamming” the search engines?